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Success as a Real Estate Agent For Dummies, 3rd Edition

ISBN: 978-1-119-37185-4
408 pages
March 2017
Success as a Real Estate Agent For Dummies, 3rd Edition (1119371856) cover image


Make your fortune in the real estate business

With home prices jumping nationwide, the real estate market is clearly starting to show stabilization. In the latest edition of Success as a Real Estate Agent For Dummies, expert author Dirk Zeller shows you how to become a top-performing agent. Whether it's lead generation via blogging or social media channels, you'll discover key ways to communicate and prospect in a new online world.

Inside, you'll find the latest coverage on being successful selling high-value homes, how to sell short sales to buyers without scaring them off, dealing with residential and commercial real estate, how to use third parties to drive leads and create exposure like Trulia, Realtor.com, and Zillow, and much more.

  • Features tips and tricks for working with buyers
  • Includes must-haves for successful real estate agents
  • Offers tried-and-true tactics and fresh ideas for finding more projects
  • Gives you the skills to close more deals

Whether you're looking to rev up your real estate business, deciding whether to specialize in commercial or residential real estate, or just interested in fine-tuning your skills, Success as a Real Estate Agent For Dummies has you covered.

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Table of Contents

Introduction 1

Part I: Acquiring the Keys to Real Estate Success 5

Chapter 1: Discovering the Skills of a Successful Agent 7

Chapter 2: Selecting the Right Company 21

Chapter 3: Becoming a Marketplace Expert 45

Part II: Generating Leads for Buyers and Sellers 59

Chapter 4: Prospecting Your Way to Listings and Sales 61

Chapter 5: Using Facebook and Blogs to Create an Online Presence 79

Chapter 6: The ABCs of IDX 89

Chapter 7: Generating Referrals 99

Chapter 8: Traditional Lead Targets That Work: Expired and FSBO Listings 119

Chapter 9: Using an Open House As a Prospecting Tool 141

Part III: Developing a Winning Sales Strategy 159

Chapter 10: Conducting a Quality Listing Presentation 161

Chapter 11: Getting the House Ready for Showing 187

Chapter 12: Marketing Yourself and Your Properties 205

Chapter 13: Negotiating the Contract and Closing the Deal 233

Part IV: Running a Successful Real Estate Business 251

Chapter 14: Staking Your Competitive Position 253

Chapter 15: Keeping Clients for Life 271

Chapter 16: Maximizing Your Time 297

Part V: The Part of Tens 323

Chapter 17: Ten Must-Haves for a Successful Real Estate Agent 325

Chapter 18: Ten Bulletproof Tips for Listing Presentations 331

Chapter 19: Ten Tips for Navigating Short Sales 337

Index 343

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Author Information

Dirk Zeller is recognized as the premier coach for the real estate industry. He has developed a system that takes "regular" agents and "regular" managers and transforms them into Champion Agents and Managers.

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