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Strategic Management: Concepts and Cases, 2nd Edition

ISBN: 978-1-119-41169-7
October 2017, ©2017
Strategic Management: Concepts and Cases, 2nd Edition (1119411696) cover image

Description

Designed for the Strategic Management course, Strategic Management, 2nd Edition by Jeff Dyer, Paul Godfrey, Robert Jensen, and David Bryce will make your life easier.

Strategic Management delivers an insightful and concise introduction to strategic management concepts utilizing a strong mix of real-world professional applications. This course sparks ideas, fuels creative thinking and discussion, and capitalizes on some of the most innovative learning technologies to stimulate student learning.

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Table of Contents

  1. What Is Business Strategy?
  2. Analysis of the External Environment: Opportunities and Threats
  3. Internal Analysis: Strengths, Weaknesses, and Competitive Advantage
  4. Cost Advantage
  5. Differentiation Advantage
  6. Corporate Strategy
  7. Vertical Integration and Outsourcing
  8. Strategic Alliance
  9. International Strategy
  10. Innovative Strategies That Change the Nature of Competition
  11. Competitive Strategy
  12. Implementing Strategy
  13. Corporate Governance and Ethics
  14. Strategy and Society
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New to This Edition

  • New Strategy Tool Animations: Several new Strategy Tool animations have been added to further teach students how to use the available course tools. For example, two of the new animations cover how to analyze a case and how to create a strategy canvas.
  • Section Sidebars:Strategy and Your Career” sidebars have been added for each section of the course to help students see a stronger link between what they study in the classroom and the things they care about most: landing great jobs and leading fulfilling lives. Sidebars are supported by a 2-minute video that links key course concepts to landing a job and being successful in a job.
  • A SharperFocus: This course now better focuses on answering just four critical questions: “Where should we compete?”; “Why do we win?”; “How do we win?”; and “How will we win over time, or sustain our competitive advantage?” In addition, several course sections now include content detailing new thinkingabout issues such as industry, resources, and strategy implementation.
  • New Content and Cases: This course has been updated to include a number of new content section introductions. One section, for example, now features the failures of Wells Fargo in 2016 to highlight the role of corporate governance. Another section, on corporate strategy, has seen the introduction of two more entries to the previous listing of ways firms can add value through diversification. In addition, ​new cases have been added involving ESPN, CVS Pharmacy, Tesla, and Valient Pharmaceuticals, among others. The Dyer case library continues to grow and each year one or two new cases are added to keep strategy teaching fresh and current.
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The Wiley Advantage

  • A Conversational Writing Style: The succinct and unique conversational writing style of Strategic Management helps students make connections with the concepts they are studying. Currency and relevancy stand out in this course.
  • Contemporary Real-World Examples: Rich stories and cases contributed by industry professionals enable students to experience the complexities of the real world. Organizations featured range from large, well-known brands to small, entrepreneurial startups. Each is chosen to illustrate concepts in differing environments.
  • Career Readiness Tools: Feature boxes display 1-2 minute videos that link key course concepts to career-readiness in the work-world and provide helpful information for landing a job and being successful in a job. “Classic Cases” Casebook: The ever-expanding Casebook feature offers new, shortened, and updated “classic” cases involving familiar companies (e.g., Walmart, Coke, Pepsi, Intel, Southwest, Nike, etc.) and others. 
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Instructors Resources
Instructor's Resource Manual
Offers helpful teaching ideas, advice on course development, sample assignments, learning objectives, lecture outlines, class exercises, lecture notes, chapter reviews, and more!
Test Bank
Test your students' comprehension with this digital collection of fill-in-the-blank, multiple-choice, true/false, and free-response questions.
PowerPoint Presentations
Our PowerPoint presentations contain a combination of key concepts allowing you to illustrate important topics with images, figures, and problems from the textbook.
Business Case Videos / Lecture Launcher Videos
Provided for each content section, these real-world news videos are accompanied by a Teaching Manual which includes a summary of the video, an approach for using it in class, and quiz questions.
Practical Application Guide
This brief manual provides an introduction to a “flipped classroom” approach for teaching strategic management. It contains practical exercises linked to key topics throughout the course. Each exercise is accompanied by facilitator’s instructions, questions for classroom discussion and follow up, and suggested answers.
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Students Resources
PowerPoint Presentations
Our PowerPoint presentations contain a combination of key concepts allowing you to illustrate important topics with images, figures, and problems from the textbook.
Practice quizzes
These quizzes give students a way to test themselves on course material before exams. Each chapter exam contains fill in the blank, application, and multiple choice questions that provide immediate feedback with the correct answer.
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