The Stress Test Every Business Needs: A Capital Agenda for Confidently Facing Recessions, Digital Disruption, Difficult Investors, and Geopolitical Threats
Do better business, get better results
The Stress Test Every Business Needs shows you how to optimize your business strategy to improve your results. Drawing from recent high-profile cases that illustrate the impact of common mistakes, this book brings the Stress Test methodology out of banking and applies it to businesses in any sector. If shareholder value is created through raising, investing, optimizing, and preserving capital, how can business leaders ensure stability and growth in an era of instability and stagnation? Stress Testing makes every business stronger; by taking a holistic view across your company's businesses, functions, and geographies, you become better equipped to make the tough decisions that draw the line between sinking, surviving, and thriving.
Brexit is showing the world what happens when we insufficiently prepare for low probability/high impact events; Allergan proved that outperforming peers doesn't necessarily ward off activist shareholders; companies around the world prove every day that operating in multiple businesses doesn't always produce a synergistic effect. Missteps like these are preventable, predictable, and avoidable, and this book provides the framework to help you keep your company above the fray.
- Learn from recent management successes and failures
- Make your business stronger amidst heightened uncertainty and investor scrutiny
- Make smart trade-offs among competing investment opportunities
- Optimize resource allocation to maximize resilience
Companies that formulate strategy and set operational priorities with a balanced investment agenda are best positioned to control their own destiny. Planning is only beneficial when it's effective, productive, and feasible, and structured toward meeting your company's specific goal. The Stress Test Every Business Needs provides a roadmap to better business through smart investment decisions.