The 7 Secrets of Neuron Leadership: What Top Military Commanders, Neuroscientists, and the Ancient Greeks Teach Us about Inspiring Teams
Leadership techniques backed by the world's most effective teams
The 7 Secrets of Neuron Leadership offers a diverse collection of wisdom and practical knowledge to help you build and lead your most effective team yet. Written by a former U.S. Navy diver, this book draws from the author's experiences and beyond to reveal key truths about the nature of teamwork, and expose the core of effective team leadership. You'll go back to ancient Greece to discover the nine personality types and the seven types of love that form the foundation of human interaction, and learn how to use this wisdom as a scaffold for communication within your own team. You'll mine the latest neuroscience research as you delve into the Triune Brain and personality neurotransmitters, and explore the biological hardwiring that can be finessed and focused to achieve results.
Throughout, you'll gain insightful perspective from military and business leaders about what doesand doesn'twork in the real world; discussions with a former head of NASA, a Deputy Secretary of Defense, Navy SEAL officers, two Secretaries of the Navy, and dozens of CEOs, executives, researchers, and renowned world leaders provide invaluable advice backed by a track record of success.
- Gain insight from top business and military leaders
- Explore ancient Greek philosophy on team building
- Discover helpful truths from modern neuroscience research
- Learn to communicate, educate, and motivate more effectively
Effective teamwork begins with building the right team, and leading with the right kind of leadership for that particular team. The 7 Secrets of Neuron Leadership shows you how to put the right players in place and give them the support, guidance, and direction they need to bring home exceptional results.
Chapter 1: The Secret of Persuasion 17
Chapter 2: What Leaders Need to Know About the Brain 25
Chapter 3: “Shrinking” Leadership 42
Chapter 4: Dorothy’s Journey 64
Chapter 5: Playful Toto 93
Chapter 6: Generous Tin Woodsman 123
Chapter 7: Our Beliefs 142
Chapter 8: Passionate Wizard 148
Chapter 9: Courageous Lion 179
Chapter 10: Our Needs 202
Chapter 11: Authoritative Wizard 206
Chapter 12: Wise Scarecrow 233
Chapter 13: Our Helpers 255
Chapter 14: Dorothy’s Revelation 261
Chapter 15: Facts Tell, Stories Sell 282
Chapter 16: The Eighth Secret 293
Chapter 17: Decisions, Decisions 306
Chapter 18: Conclusion 315
W. CRAIG REED is an award-winning sales, marketing, and leadership consultant and executive coach, a former U.S. Navy Diver, and the New York Times bestselling author of eight books, including the critically acclaimed Red November. Reed has provided executive consulting and coaching for Adobe, Apple, Avnet, Booz Allen Hamilton, Cisco, HP, IBM, SAP, Symantec, and dozens of other firms. His Neuron Principles have been successfully adopted and proven across more than 500,000 professionals and 50,000 organizations worldwide. Reed was a former vice president and board director for the Silicon Valley American Marketing Association and is the co-founder of the Us4Warriors Foundation San Diego County's number one Veteran's Non-profit. Proceeds from his books benefit this foundation.
The 7 Secrets of Neuron Leadership is a powerful examination of how the mind can work to ignite leaders to lead themselves, their families, their teams, and their organizations. W. Craig Reed masterfully blends the research, powerful examples and stories, and interviews into a leadership masterpiece that is sorely needed.
-John Mattone-Bestselling Author, #1 Authority on Intelligent Leadership and World's #2 Ranked Executive Coach