International Business, Preliminary Edition
December 2017, ©2018
International Business provides a modular learning platform that enables instructors to easily customize a unique and engaging learning experience for their students. The course integrates a streamlined content approach with dynamic smartphone-like applications, whiteboard animations, and instructional videos designed for in- or out-of-class use. The content includes current cutting-edge topics and high-interest examples that are relevant to the business world. The course provides an active learning and digital experience for students.
2. Analytical Tools for International Business
3. Political Systems
4. The Legal Environment
5. Economic Systems
6. Currency and Foreign Exchange
11. Technological Change and Infrastructure
12. Global Innovation and Intellectual Property
13. Country Selection and Entry
14. International Strategy
15. International Organizational Structures
16. Global Leadership
17. Global Marketing
18. Global Operations and Supply-Chain Management
19. Global Human Resource Management
20. Global Finance and Accounting
- Animated Summary Videos: Whiteboard animations, developed by the authors and Brigham Young University’s Center for Teaching and Learning, provide highly engaging and easy to understand explanations of complex content supported by real-world examples. The animations also provide multiple modes of learning. These interactive digital experiences effectively demonstrate the application of theory.
- Apps, Figures and Tables: To engage and focus the attention of students and to provide excellent learning applications using the latest technology, the course provides phone optimized “apps” and interactive figures and tables. The apps include mini simulations/assignments that require students to actively respond to content or make decisions coupled with interactive performance ratings/grades. One example is the Foreign Exchange (FX) app which assigns students specific trading objectives and has them conduct “live” trades. The simulation is based on “real and live” exchange rates, giving the students a sense of doing something real as opposed to theoretical and current as opposed to retrospective.
- Cases: Short video and written cases integrated with each course section help the instructor engage students in practical applications of the materials. Cases include discussion and/or assessment questions.
- A Modular Learning Platform: The learning platform for this course enables instructors to easily customize a unique and engaging learning experience for themselves and their students by integrating a streamlined content presentation approach that includes dynamic smartphone-like applications, whiteboard animations, and instructional videos designed for in- or out-of-class use (flipping the class). The streamlined content includes cutting-edge topics and high-interest examples that are applicable to the business world; unique chapters on poverty, sustainability and human rights that are chock-full of animations, mini-simulations, and digital assets that fully bring international business to life.
- Clear Learning Objectives: Each course section is organized around four learning objectives (LOs). These LOs have an exercise/activity/question/video to “activate students” with figures and tables to “illustrate” the content. At the end of each LO students complete an application of the content reinforcing the concepts covered and providing a practical application of the content to enable student mastery of the concepts.
- Career Center Resources: Included Career Center Resources prepare students for future professions with Inside Track, a career coaching system, and Career Shift, a leading job search tool. Students also have access to Career Coach Videos and an ePortfolio guide.