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How To Improve Your Mind: 20 Keys to Unlock the Modern World

ISBN: 978-1-119-94476-8
208 pages
August 2012, Wiley-Blackwell
How To Improve Your Mind: 20 Keys to Unlock the Modern World (1119944767) cover image


Become the master of your world
  • Presents 20 key concepts, or keys, to aid critical thinking
  • Authored by one of the world's most eminent psychologists - and founder of the Flynn Effect
  • Looks at topics such as Race and IQ, "good" science and the current world economic crisis
  • Written in a clear and lucid style, illustrated with many examples
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Table of Contents

List of Figures and Boxes ix

Acknowledgments x

1 Introduction: The Knowledge Trap 1

Part 1 Arguing about Right and Wrong 15

2 Logic and Moral Debate – Attacks on Blacks 17

3 Getting Rid of Tautologies – No Private Clubs 24

4 The Naturalistic Fallacy and Its Consequences – be Judgmental 32

5 But that is Unnatural – Words Best Never Said 41

Part 2 The Truth about People 49

6 Random Sample – Quality Not Size 51

7 Intelligence Quotient – Hanging the Intellectually Disabled 56

8 Intelligence Quotient – and the Black/White IQ Gap 62

9 Control Group – How Studying People Changes Them 69

10 The Sociologist ’ s Fallacy – Ignoring the Real World 75

Part 3 The Market and Its Church 85

11 Creating a Market – Not a Frankenstein 87

12 Market Forces – How they Take their Revenge 96

13 Market Worship – No Ritual Sacrifices 108

14 The Economic Collapse of 2008 117

15 What is to be Done? 130

Part 4 Enemies of Science 139

16 Reality – What Scientists Really Say About Science 141

17 History, Science, and Evolution – Only One Kind of Each 152

Part 5 Nations and their Goals 163

18 Understanding Nations – Understanding Anyone 165

19 Four Cases – Making Sense Out of Nonsense 173

20 Conclusion: Gene Debs University 183

Index 189

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Author Information

James R. Flynn is Professor Emeritus at the University of Otago, New Zealand, where he was awarded an Honorary Doctorate and its Gold Medal for Distinguished Career Research. He has been profiled in Scientific American and named "Distinguished Contributor" by the International Society for Intelligence Research. He is the author of What is Intelligence? (2007). 

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"Professor James Flynn sets a clever trap in his latest book, How to Improve Your Mind. Promising that all readers will "be far more able to defend their position after reading it than before", Flynn instead provides the critical tools necessary instead for reassessing the irrational beliefs each of us hold and, in so confronting, end them. For your own good, you should let yourself be trapped." Weekend Press, Christchurch
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Press Release

August 15, 2012
How to Improve Your Mind: 20 Keys to Unlock the Modern World

Each day our minds experience a deluge of conversation, lectures, newspapers, TV, the Internet, and more.  But what should we really be paying attention to?

In How to Improve Your Mind: 20 Keys to Unlock the Modern World, Flynn presents twenty key concepts to aid critical thinking: practical guidelines that will empower you to critically analyze what you read, what you hear, and what you see.

Flynn's "twenty keys" translate into an invaluable tool kit enables readers to make up their own minds about ethics, religion, history, economics, international politics, and even what they should eat. How to Improve Your Mind offers great insights into how to become an information master in the age of information overload. 

James R. Flynn, world-renowned intelligence researcher and discoverer of the Flynn Effect (the phenomenon of rising global IQs over time), shows how you can be the master of this information deluge in five parts:

Arguing about Right and Wrong
The Truth about People
The Market and Its Church
Enemies of Science
Nations and their Goals

If you would like to speak to James R. Flynn, would like a review copy, online access, an electronic copy or sample chapters from How to Improve Your Mind, please contact Michelle Martella at mmartella@wiley.com

How to Improve Your Mind:  20 Keys to Unlock the Modern World
September 2012 • 208pp
PB: 978-1-119-94476-8 • Online & Electronic versions available
$29.95; CAN $32.95; €20.60; £16.99

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