Starting and Running an Online Business For Dummies, 2nd UK Edition

Part I: Strategies and Tools for Your Online Business 7

Chapter 1: Opening Your Own Online Business in Ten Easy Steps 9

Chapter 2: Choosing and Equipping Your New Online Business 39

Chapter 3: Selecting the Right Web Host and Design Tools 75

Chapter 4: Profiting from Web 2.0 and Social Media Tools 99

Part II: Establishing Your Online Presence 123

Chapter 5: Giving Your E-business Site Structure and Style 125

Chapter 6: Attracting and Keeping Customers 143

Chapter 7: Building in Security Up Front 169

Chapter 8: Monitoring and Improving Your Business 187

Part III: Running and Promoting Your Online Business 205

Chapter 9: Easing the Shopping Experience 207

Chapter 10: Running a Business on eBay.co.uk 227

Chapter 11: Accepting Payments 247

Chapter 12: Service with a Virtual Smile 263

Chapter 13: Search Engines: What You Need to Know 281

Part IV: The Necessary Evils: Law and Accounting 299

Chapter 14: Making It All Legal 301

Chapter 15: Accounting Tools for Online Businesses 323

Part V: The Part of Tens 337

Chapter 16: Ten Must-Have Features for Your Website 339

Chapter 17: Ten Hot Steps to Entrepreneurial Success 349

Chapter 18: Ten Must-See Websites for Online Entrepreneurs 357

Index 363