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E-book
Sold on Language: How Advertisers Talk to You and What This Says About YouISBN: 978-1-119-99608-8
E-book
330 pages
May 2011
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Other Available Formats: Paperback
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About the Authors.
Preface. 1 The Power of Choice.
2 The Unconscious Consumer.
3 The Attentional Arms Race.
4 We Know What You’re Thinking.
5 Why Ads Don’t Say What They Mean (Or Mean What They Say).
6 Acting Out.
7 Divide and Conquer.
8 The Politics of Choice.
Sources.
Index.
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