Sold on Language: How Advertisers Talk to You and What This Says About You
This price is valid for United States. Change location to view local pricing and availability.
Other Available Formats: Paperback
Preface. 1 The Power of Choice.
2 The Unconscious Consumer.
3 The Attentional Arms Race.
4 We Know What You’re Thinking.
5 Why Ads Don’t Say What They Mean (Or Mean What They Say).
6 Acting Out.
7 Divide and Conquer.
8 The Politics of Choice.