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E-book

eBay.co.uk Business All-in-One For Dummies

ISBN: 978-1-119-99718-4
600 pages
December 2010
eBay.co.uk Business All-in-One For Dummies (1119997186) cover image
Whether you’re new to eBay or an existing business looking to expand online, this bumper book covers all the essentials in one up-to-date and definitive guide. Written by a team of eBay experts this readable guide is packed with advice on setting up your shop front, choosing the right things to sell, presenting and promoting your items, delivering to customers, managing your finances and handling the legal stuff. Combining 9 books in 1 eBay.co.uk Business All-in-One For Dummies is your key to a booming eBay Business

This book will be adapted and fully updates to include essential UK information and up-to-date information on the eBay UK website, information will include:

  • Up-to date eBay.co.uk site specific information and any recent changes
  • eBay.co.uk policies and business strategies
  • Setting up a business in the UK
  • Small Business laws and legislation
  • UK case studies
  • UK payment methods
  • UK taxation on goods
  • European & UK shipping, delivery and packing methods
  • UK data protection acts, laws and legislation
  • UK websites
  • UK geographic information
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Introduction.

Book I: eBay Basics.

Chapter 1: Hooking Up with Online Technology.

Chapter 2: Navigating through eBay.

Chapter 3: Signing Up and Getting Started.

Chapter 4: Understanding eBay Sales.

Chapter 5: Checking Out the Seller and Leaving Feedback.

Chapter 6: Bidding to Win.

Chapter 7: Completing the Transaction.

Chapter 8: Participating in the Community.

Book II: Essential Tools.

Chapter 1: Researching on eBay.

Chapter 2: Researching on the Web.

Chapter 3: Effi cient Communications for Better Sales.

Chapter 4: Simplifying Payment with PayPal.

Book III: Selling Like a Pro.

Chapter 1: Making Sure Your Listings Make Pence.

Chapter 2: Understanding the Finer Points of Selling.

Chapter 3: Listing Your Items for Sale.

Chapter 4: Using eBay's Turbo Lister.

Chapter 5: Managing Your Sales on My eBay.

Chapter 6: Using PayPal to Organise Your Sales.

Chapter 7: Checking Out Payment Alternatives.

Book IV: Sourcing Merchandise.

Chapter 1: Understanding Online Retailing.

Chapter 2: Buying Merchandise like the Pros.

Chapter 3: Selling Other People's Stuff.

Chapter 4: Benefiting from Liquidation and Drop-Shipping.

Book V: Presenting Your Items.

Chapter 1: Your eBay Photo Studio.

Chapter 2: Mastering eBay Photography.

Chapter 3: Sprucing Up Your Listings with HTML.

Chapter 4: Getting Your Photos Ready for eBay.

Chapter 5: Getting Your Photos on the Web.

Book VI: Promoting Your Goods.

Chapter 1: Developing Your Website.

Chapter 2: Marketing Your Website and eBay Shop.

Chapter 3: Using PayPal to Increase Your Sales.

Book VII: Storing and Shipping.

Chapter 1: Organising Your Merchandise and Shipping Department.

Chapter 2: Postage without the Palaver.

Chapter 3: Insuring Your Item’s Delivery and Providing Peace of Mind.

Book VIII: Powerful Selling.

Chapter 1: Upgrading to eBay's Selling Manager.

Chapter 2: Automating with Third-party Auction Management Tools.

Chapter 3: Studying Your Statistics.

Chapter 4: Becoming a PowerSeller.

Chapter 5: Opening Your eBay Shop.

Book IX: Office and Legal.

Chapter 1: Going Legit.

Chapter 2: The Joys of Taxes and Record Keeping.

Chapter 3: Using Bookkeeping Software.

Chapter 4: Keeping Your Online Business Secure.

Chapter 5: Networking Your Office.

Index.

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Steve Hill is the adapting author of eBay.co.uk FD 2e and an eBay expert. He is a freelance journalist, university lecturer and has held senior editorial positions at Internet Made Easy and Internet Magazine. He has also written on a freelance basis for numerous publications, including The Independent, Sunday Express, and New Media Age. He currently works as a lecturer specialising in electronic publishing at Southampton Solent University.

Kim Gilmour is an eBay expert and freelance journalist specialising in technology and the internet. She regularly contributes to publications including Which? Computing, Web User and PC Pro. Kim has been writing about the web since 1998.

Marsha Collier is an eBay powerseller, eBay University instructor and author.

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