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E-book

Digital Marketing For Dummies, UK Edition

ISBN: 978-1-119-99777-1
302 pages
January 2011
Digital Marketing For Dummies, UK Edition (1119997771) cover image
Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.
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Introduction.

Part I: Getting Started with Digital Marketing.

Chapter 1: Getting Net-Savvy.

Chapter 2: Market Size Matters.

Chapter 3: Your Digital Marketing Plan.

Part II: Marketing on the World Wide Web.

Chapter 4: Mastering Your Domain.

Chapter 5: Planning Your Business Web Site.

Chapter 6: Marketing on Your Web Site.

Chapter 7: Getting the Most Out of Your Web Site.

Part III: Marketing with Search.

Chapter 8: Optimising Your Web Site for Search Engines.

Chapter 9: Understanding the Power of Google.

Chapter 10: Getting to Grips with Paid Search.

Chapter 11: Checking Out Affiliate Marketing.

Part IV: Even More Digital Marketing.

Chapter 12: Controlling the Message with Online Advertising.

Chapter 13: Spreading the Word with Internet PR.

Chapter 14: The Emergence of Web 2.0.

Part V: The Part of Tens.

Chapter 15: Ten Advantages of Digital Marketing.

Chapter 16: Ten Disadvantages of Digital Marketing.

Chapter 17: Ten Offline Marketing Resources.

The Digital Marketing For Dummies

Internet Directory.

Index.

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Ben Carter runs his own digital agency and has written for Marketing and New Media Age magazines. Gregory Brooks is a freelance business journalist and industry commentator. Frank Catalano is an Internet marketing consultant. Bud Smith is the author of Creating Web Pages For Dummies.

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