“Kelton Cobb draws on insights from a variety of disciplines to provide us with a ground-breaking theological investigation of popular culture. Offering a highly nuanced alternative to both the elite despisers and the uncritical celebrants, he probes the ways in which profound spiritual impulses are often at work just below the surface of popular culture. This book will serve as an important reference point for all future studies in this increasingly important field.” Richard J. Mouw, Fuller Theological Seminary

“What makes this theologically-informed analysis so useful is Cobb's creative engagement with popular culture that is theoretically grounded in cultural studies as well as theological studies. This strikes me as a major contribution to the cultural study of religions and the theological study of cultures. ” Gary Laderman, Emory University

"There is much to commend in Cobb's book. It is well-written, it is grounded in careful scholarship (and an evident love for the subject), and it makes some very stimulating connections between theology and popular culture... The book will be particularly useful for theology students who are new to the discipline of cultural studies and will find it valuable in beginning to make connections between their existing theological knowledge and the study of popular culture." Journal of Contemporary Religion, Vol 21, No 3