 Doing Social Psychology Research
ISBN: 978-1-4051-0811-9
Hardcover
400 pages
February 2004, Wiley-Blackwell
US $109.95
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This practical text introduces students to all the principal data collection methods and data analyses used in social psychology.
* A student-friendly introduction to the data collection methods and data analyses used in social psychology.
* Describes the principal research methods and shows how they can be applied to particular research questions.
* Each chapter is written by a psychologist well known for using the method they describe.
* Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings.
* Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics.
* Includes step-by-step exercises for students and notes for course leaders.
* A student-friendly introduction to the data collection methods and data analyses used in social psychology.
* Describes the principal research methods and shows how they can be applied to particular research questions.
* Each chapter is written by a psychologist well known for using the method they describe.
* Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings.
* Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics.
* Includes step-by-step exercises for students and notes for course leaders.
