Understanding Behaviorism: Behavior, Culture, and Evolution, 2nd Edition

“William Baum’s book is a fine explication of some of the most powerful ideas in psychology. Behaviorism is out of vogue in some circles, but knowing about ideas of reinforcement, stimulus control, shaping and many other critical concepts is crucial knowledge for those who wish to understand overt human behavior. Baum’s book provides a wonderful introduction into this important intellectual endeavor. I highly recommend it.” Henry L. Roediger, III, Washington University in St. Louis

"This is a standard text on behaviourism, but one with the widest possible range. The first part is historical, but also relates behaviourism to philosophy of science and to distinctions between public and private. Part Two proposes a scientific model of behaviour, considering reinforcement, purpose, stimulus control, language and rule-governed behaviour. Perhaps the most interesting section for the general reader is the third on social issues: freedom, responsibility, values in science and religion, and the evolution and design of culture." The Scientific and Medical Network Review