Guide to Management Research MethodsISBN: 978-1-4051-1512-4
Paperback
264 pages
February 2004, Wiley-Blackwell
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This text shows business students how to conduct reliable research and how to argue the soundness of their research approach.
- A practical introduction to research methods for business students.
- Gives students the ability to conduct reliable research on the basis of empirical field data.
- Takes students through the research process systematically, from the initial definition of a research problem to the final presentation of results.
- Demonstrates the interrelationships between the different stages in a research project.
- Helps students to decide which methods are most appropriate.
- Teaches students to think both critically and creatively about research methods.
- Includes the most up-to-date methods, including use of the Internet and email.
- Supported by real-life examples, cases and practical guidelines.
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Guide to Management Research Methods (US $52.95)
-and- Make Up Your Mind: A Decision Making Guide to Thinking Clearly and Choosing Wisely (US $24.95)
Total List Price: US $77.90
Discounted Price: US $58.42 (Save: US $19.48)
