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Making Sense of Media: Key Texts in Media and Cultural Studies

ISBN: 978-1-4051-2016-6
206 pages
October 2004, Wiley-Blackwell
Making Sense of Media: Key Texts in Media and Cultural Studies (1405120169) cover image
Making Sense of Media is a lively and accessible text that helps readers understand mass media and the texts they carry. Designed expressly for those interested in gaining a solid understanding of the media and how they work, it is an indispensable book.
  • Offers a lively, accessible, and concise textbook to help readers understand mass media and their texts
  • Covers seminal figures, concepts and scholarship in mass media studies, including Vladimir Propp, Mikhail Bakhtin, Raymond Williams, Fredric Jameson, and Stuart Hall
  • Explores the ideas found in nineteen significant books that will provide useful insights and concepts for anyone interested in the study of the media
  • Features chapter-by-chapter short articles by the author, that address an idea or theory in the particular book being discussed
  • Includes charts, boxes features, exercises, and illustrations to round out analyses and engage the beginning student
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Preface.

Acknowledgments.

Introduction: The Media in Our Lives.

1. Saussure, Course in General Linguistics.

2. Roland Barthes, Mythologies.

3. George Lakoff and Mark Johnson, Metaphors We Live By.

4. Aristotle, Poetics.

5. Tzvetan Todorov, Introduction to Poetics.

6. Vladimir Propp, Morphology of the Folktale.

7. Janice Radway, Reading the Romance.

8. Janet Murray, Hamlet on the Holodeck.

9. Mikhail Bakhtin, The Dialogic Imagination.

10. Yuri Lotman, Semiotics of Cinema.

11. Sergei Eisenstein, Film Form.

12. Raymond Williams, Marxism and Literature.

13. Henri Lefebvre, Everyday Life in the Modern World.

14. De Certeau, The Practice of Everyday Life.

15. Marshall McLuhan, Understanding Media.

16. Fredric Jameson, Postmodernism or The Cultural Logic of Late Capitalism.

17. Michael Thompson, Richard Ellis, Aaron Wildavksy, Cultural Theory.

18. Bell hooks, Black Looks: Race and Representation.

19. Stuart Hall, "The Work of Representation".

20. Afterword: A Confessional.

Bibliography.

Index
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Arthur Asa Berger is Professor Emeritus in the Broadcast and Electronic Communication Arts Department at San Francisco State University. His many publications include: Signs in Contemporary Culture (1984; 2nd edn., 1998); Seeing is Believing: An Introduction to Visual Communication (1989; 2nd edn., 1998); Media Analysis Techniques (1992; 3rd edn., 2004); Essentials of Mass Communication Theory (1995); Narratives in Popular Culture, Media and Everyday Life (1997); and Media and Communication Research Methods (2000).
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  • Offers a lively, accessible, and concise textbook to help readers understand mass media and their texts
  • Covers seminal figures, concepts and scholarship in mass media studies, including Vladimir Propp, Mikhail Bakhtin, Raymond Williams, Fredric Jameson, and Stuart Hall
  • Explores the ideas found in nineteen significant books that will provide useful insights and concepts for anyone interested in the study of the media
  • Features chapter-by-chapter short articles by the author, that address an idea or theory in the particular book being discussed
  • Includes charts, boxes features, exercises, and illustrations to round out analyses and engage the beginning student
See More
“Arthur Asa Berger has taken a refreshingly creative approach to introducing ideas central to analyses of media and popular culture. This delightful book will not only enliven courses in media studies, but also prime students to read more of the seminal texts defining one of the most vibrant areas of the communication field.” William H. Dutton, University of Oxford



“Reading this book is like going through a museum with a master critic and collector. Berger’s compelling and witty essay opens the door to great thinkers and scholars, some from the distant past, some quite contemporary. There is no other book with a broader perspective that truly makes its readers stretch, though the process is always enjoyable.” Everette E. Dennis, Fordham University

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