 The Behavioral Foundations of Strategic Management
ISBN: 978-1-4051-2471-3
Hardcover
160 pages
December 2004
US $99.00
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This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship.
This book presents a focused approach to strategic management theory.
Outlines the basics of a behavioral approach to strategic management.
Examines assumptions of rationality and equilibrium and the problems they create.
Considers how a behavioral approach relates to a number of conventional approaches.
