What is e-business? : How the Internet Transforms OrganizationsISBN: 978-1-4051-2557-4
Hardcover
264 pages
September 2006, Wiley-Blackwell
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- A coherent introduction to e-business.
- Integrates the vast range of relevant topics and issues within a clear theoretical framework.
- Written by an author with fifteen years’ experience of teaching the subject.
- Allows students to understand and interpret the new developments that are taking place.
- Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services.
- Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
- Supported by online lecturer and student resources, available at www.blackwellpublishing.com/fengli.
