Business Management for the Equine IndustryISBN: 978-1-4051-2606-9
Paperback
170 pages
December 2005, Wiley-Blackwell
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Overview; Part 1: Assessing a business - The British equestrian industry; The livery industry; The external environment; The competitive environment; The resource appraisal; Part 2: Managing a business - Resource management; Strategic planning; Marketing; The Business Plan; Part 3: Case studies; References, Index
