 Business Management for the Equine Industry
ISBN: 978-1-4051-2606-9
Paperback
168 pages
December 2005, Wiley-Blackwell
US $54.99
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Overview;
Part 1: Assessing a business -
The British equestrian industry;
The livery industry;
The external environment;
The competitive environment;
The resource appraisal;
Part 2: Managing a business -
Resource management;
Strategic planning;
Marketing;
The Business Plan;
Part 3: Case studies;
References, Index
Part 1: Assessing a business -
The British equestrian industry;
The livery industry;
The external environment;
The competitive environment;
The resource appraisal;
Part 2: Managing a business -
Resource management;
Strategic planning;
Marketing;
The Business Plan;
Part 3: Case studies;
References, Index
