![]() Business Management for the Equine Industry
ISBN: 978-1-4051-2606-9
Paperback
168 pages
December 2005, Wiley-Blackwell
US $54.99
This price is valid for United States. Change location to view local pricing and availability. Other Available Formats: Adobe E-Book
|
An online version of this product is available through our subscription-based content service. Visit Wiley InterScience now |
Overview;
Part 1: Assessing a business -
The British equestrian industry;
The livery industry;
The external environment;
The competitive environment;
The resource appraisal;
Part 2: Managing a business -
Resource management;
Strategic planning;
Marketing;
The Business Plan;
Part 3: Case studies;
References, Index
Part 1: Assessing a business -
The British equestrian industry;
The livery industry;
The external environment;
The competitive environment;
The resource appraisal;
Part 2: Managing a business -
Resource management;
Strategic planning;
Marketing;
The Business Plan;
Part 3: Case studies;
References, Index

