Innovating Strategy ProcessesISBN: 978-1-4051-2939-8
Hardcover
296 pages
February 2005, Wiley-Blackwell
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Innovating Strategy Process presents a series of reflective essays by established and emerging scholars on the subject of innovation, considering it both as an outcome of strategy and as a process in itself.
Contains new ideas and rich case descriptions that will trigger creative thinking about how to design a more innovative strategy process.
Offers new conceptual frameworks for analyzing and designing strategy process.
Addresses cutting-edge topics, such as play as the means and art as the impetus for strategy-making; the role of emotion in new venture decision-making; and science and entrepreneurship as a source of innovative strategies.
Signals the future direction of the field.
