 Global Communication: Theories, Stakeholders, and Trends, 2nd Edition
ISBN: 978-1-4051-3427-9
Paperback
376 pages
October 2005, Wiley-Blackwell
US $52.95
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List of Abbreviations.
1. Global Communication.
Introduction.
Global War on Terrorism and 9/11.
Latin American Media.
China: The Growing Impact of the Media.
The New World Information and Communication Order (NWICO).
Electronic Colonialism Theory (ECT).
What is Electronic Colonialism Theory?.
World-System Theory (WST).
The Connection: Electronic Colonialism and World-System Theories.
Communication Forces Among Nations.
Format for the Balance of the Book.
2. Development Research Traditions and Global Communication.
Introduction.
Development Journalism/Communication.
The Economic Growth Model.
The Research Traditions.
Western Research Failings.
New Departures.
Postscript.
3. American Multimedia Giants.
Introduction.
Time Warner.
Disney.
Viacom.
New Corporation.
General Electric.
Dow Jones & Company.
Gannett Company.
Wal-Mart.
Conclusions.
4. Non-US Stakeholders of Global Communications Systems.
Introduction.
Cultural Imperialism.
The United States of Europe (USE).
Other Foreign-Based Multimedia Corporations.
Bollywood: India’s Film Industry.
Conclusions.
5. Global Issues, Music, and MTV.
Introduction.
Global Television.
The International Music Industry.
MTV: The Dominant Global Music Connection.
Conclusions.
6. CNN International: Role, Impact, and Global Competitors.
Introduction.
CNN.
British Broadcasting Corporation (BBC).
Deutsche Welle.
Euronews.
Channel News Asia (CAN).
US Department of State and IBB.
Voice of America (VOA).
Worldnet Television and Film Service.
Office of Cuba Broadcasting.
Conclusions.
7. The Roles of Global News Agencies.
Introduction.
Reuters.
The Associated Press.
United Press International.
Agence France Presse.
Bloomberg.
Dow Jones & Company.
Xinhua.
Inter Press Services.
Conclusions.
8. Media in the Middle East and North Africa, by Ralph Berenger.
Introduction.
The Nature of Arab News.
Transnational Newspaper Publishing.
Transnational Broadcasting.
Advertising and Public Relations.
Conclusions.
9. The Role of Global Advertising.
Introduction.
Omnicom Group Inc.
WPP Group.
Interpublic Group of Companies Inc.
Dentsu Inc.
Publicis Group.
Havas Advertising.
Conclusions.
10. The Message: The Role of International Organizations.
Introduction.
UNESCO: Backdrop for the NWICO Debates.
Identifying the Issues and Taking Sides.
The Nonaligned Movement.
Latin America Meetings.
The 19th UNESCO General Assembly, Nairobi, 1976.
The New International Economic Order (NIEO).
The Debate Begins in Earnest.
UNESCO in the 1980s.
UNESCO Without the United States.
New Era, Leaders, and Strategy.
UNESCO in the 1990s.
The United States’ Reaction.
A New Focus.
Mayor’s Successor: An Asian Leader.
Conclusions.
11. The Medium: Global Technologies and Organizations.
Introduction.
International Telecommunication Union (ITU).
International Telecommunications Satellite Organization (Intelsat).
ITU’s Changing Role and Expectations.
World Trade Organization (WTO).
Organization for Economic Cooperation and Development (OECD).
Conclusions.
12. The Internet: The New Frontier.
Introduction.
Background.
The World Wide Web.
Internet Timeline.
Impact of the Internet.
The Internet and Global Television Issues.
The Internet and Hollywood Films.
Internet Users.
Computer Viruses.
Blogging.
ICANN.
Conclusions.
13. Summary and Conclusions.
Introduction.
Summary.
NWICO.
Electronic Colonialism Theory.
World-System Theory.
ECT Plus WST.
Conclusions.
Select Bibliography.
Index
