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Textbook
Ethical Issues in Behavioral Research: Basic and Applied Perspectives, 2nd EditionISBN: 978-1-4051-3439-2
Paperback
432 pages
February 2007, ©2007, Wiley-Blackwell
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Allan J. Kimmel is Professor of Marketing at ESCP-EAP, European School of Management (Paris, France). His publications include Rumor and Rumor Control: A Manager’s Guide to Understanding and Combatting Rumors (2004) and Marketing Communication: New Approaches, Technologies, and Styles (edited, 2005).
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Ethical Issues in Behavioral Research: Basic and Applied Perspectives, 2nd Edition (US $77.95)
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