The slides for all chapters are stored in a single ZIP archive. If your computer is not capable of opening ZIP archives, you can download a free trial of Winzip.

Part A: Understanding Fashion Marketing

Chapter 1: An Introduction to Fashion Marketing
Chapter 2: The Fashion Market and the Marketing Environment

Part B: Understanding and Researching the Fashion Purchaser

Chapter 3: The Fashion Consumer and Organizational Buyer
Chapter 4: Fashion Marketing Research

Part C: Target Marketing and Managing the Fashion Marketing Mix

Chapter 5: Segmentation and the Marketing Mix
Chapter 6: Designing and Marketing Fashion Products
Chapter 7: Pricing Garments and Fashion Services
Chapter 8: Fashion Distribution
Chapter 9: Fashion Marketing Communications
Chapter 10: Fashion Marketing Planning