October 2008, Wiley-Blackwell
This price is valid for United States. Change location to view local pricing and availability.
Other Available Formats: E-book
Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.
Buy Both and Save 25%!
Fashion Forecasting (US $52.99)
-and- Fashion Designer's Handbook for Adobe Illustrator, 2nd Edition (US $50.00)
Total List Price: US $102.99
Discounted Price: US $77.24 (Save: US $25.75)