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Textbook
PR Strategy and Application: Managing InfluenceISBN: 978-1-4051-4408-7
Paperback
368 pages
August 2009, ©2009, Wiley-Blackwell
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W. Timothy Coombs is Professor of Corporate Communication at Eastern Illinois University. He is the author of Code Red in the Boardroom (2006), Today’s Public Relations (2006), and It's Not Just PR (with Sherry Holladay, 2007), and co-editor (with Sherry Holladay) of the Handbook of Crisis Communication (Wiley-Blackwell 2010).
Sherry J. Holladay is Professor of Corporate Communication at Eastern Illinois University. She is the author of numerous articles related to corporate communication.
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PR Strategy and Application: Managing Influence (US $82.95)
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