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Textbook
PR Strategy and Application: Managing InfluenceISBN: 978-1-4051-4408-7
Paperback
368 pages
August 2009, ©2009, Wiley-Blackwell
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Demonstrates how activists have used public relations and their role in the development of PR
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Argues for a move away from a corporate-centric view of public relations
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Suggests that public relations be viewed as the management of mutually-influential relationships
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Emphasizes the importance of stakeholder expectations in shaping organizational actions
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Accompanying website includes chapter outlines, a test bank, PowerPoint slides, and useful links for students and teachers
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PR Strategy and Application: Managing Influence (US $82.95)
-and- It's Not Just PR: Public Relations in Society (US $36.95)
Total List Price: US $119.90
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