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Textbook
PR Strategy and Application: Managing InfluenceISBN: 978-1-4051-4408-7
Paperback
368 pages
August 2009, ©2009, Wiley-Blackwell
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“Forward thinking, innovative, comprehensive, concise and relevant cases--and clearly written. A top choice for a Principles or Campaign Strategy class.”
Robert L. Heath, Professor Emeritus, University of Houston
Robert L. Heath, Professor Emeritus, University of Houston
“Coombs and Holladay provide an excellent interpretation of public relations’ functional areas from a strategic public relations point of view.”
Don W. Stacks, University of Miami
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PR Strategy and Application: Managing Influence (US $82.95)
-and- It's Not Just PR: Public Relations in Society (US $36.95)
Total List Price: US $119.90
Discounted Price: US $89.92 (Save: US $29.98)
