Wiley
Wiley.com
Print this page Share
Textbook

Television in the Multichannel Age: A Brief History of Cable Television

ISBN: 978-1-4051-4970-9
248 pages
February 2008, ©2008, Wiley-Blackwell
Television in the Multichannel Age: A Brief History of Cable Television (1405149701) cover image
Television in the Multichannel Age is a comprehensive, multidisciplinary approach to the history of multichannel television in all its forms - from cable to direct-to-home satellite and beyond. Chapter by chapter, the book traces the evolution of multichannel television from its community antenna (CATV) origins in the late 1940s to the communications satellites, DBS delivery systems and streaming video of the modern digital age.

This volume examines the many factors that shape today's multichannel television landscape, including government policy, groundbreaking technologies, and the great unknown - the public's fickle programming tastes. It also provides an overview of how broadcast, cable, and satellite television actually "work"; discusses how multichannel television technologies in developing nations can sometimes be a mixed blessing; and considers the future of multichannel television in the U.S. and around the globe.

With the help of newly discovered oral history transcripts, personal interviews, government documents, and never before seen photographs, Television in the Multichannel Age digs deeply into the historical archives to present a fascinating history of media that have come to play critical roles in today's society.
See More
1. Introduction.

2. 1948-1959: The Pioneers.

3. 1960-1967: The Regulatory Years.

4. 1968-1974: Blue Sky.

5. 1975-1980: Cable Meets Satellites.

6. 1980-1992: The Satellite Years.

7. 1993-present: Multichannel Television's Mature Years.

8. The Future of Multichannel Television: The View from 2006
See More
Megan Mullen is Associate Professor of Communication and Co-Director of the Humanities Program at the University of Wisconsin-Parkside. She is the author of Cable Television Programming in the United States: Revolution or Evolution (2003). She was also the recipient of a National Endowment for the Humanities Faculty Fellowship for 2005-2006.
See More

  • Guides the reader through the history of multichannel television from its origins in the ‘40s to the modern age
  • Discusses factors that influence today’s television landscape including government policy-making, emerging technologies, and the public’s programming tastes
  • Concentrates on domestic multichannel technologies while considering global impacts of these technologies
  • Includes newly discovered oral history transcripts, personal interviews, government documents, and never before seen photographs
  • Presents a fascinating history of media that have come to play critical roles in today’s society, and in doing so invites the reader to speculate on the future of multichannel television
See More
"Megan Mullen tells the story of American cable television the way it should be told: small-town start-ups, daring entrepreneurs, rising media moguls, unexpected outcomes of media regulation, new communication technologies, proliferation of viewing choices, and ever-growing audiences. Television in the Multichannel Age is top-notch scholarship that is also and immensely useful reading for students in the classroom."
--Jim Schwoch, Northwestern University

“The author … has done a good job of condensing sixty years of cable history into a tight, well-organized summary. An excellent overview of the industry.” Television Quarterly<!--end-->

“Mullen writes in an accessible style, tackles both technical and business history, and adds a dash of colorful business people. She also wisely includes international developments as a counterpoint to this very American story. Recommended.” Choice


"Mullen writes in an accessible style, tackles both technical and business history, and adds a dash of colorful business people. She also wisely includes international developments as a counterpoint to this very American story." R.W. Morrrow, Morgan State University

See More
Buy Both and Save 25%!
+

Television in the Multichannel Age: A Brief History of Cable Television (US $42.95)

-and- Television in Transition: The Life and Afterlife of the Narrative Action Hero (US $40.95)

Total List Price: US $83.90
Discounted Price: US $62.92 (Save: US $20.98)

Buy Both
Cannot be combined with any other offers. Learn more.
Back to Top