 Fashion Buying, 2nd Edition
ISBN: 978-1-4051-4992-1
Paperback
200 pages
June 2007, Wiley-Blackwell
US $42.99
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Acknowledgements .
Preface.
1 Introduction .
2 The Role of the Fashion Buyer .
3 The Buying Cycle .
4 Predicting Fashion Trends .
5 Range Planning .
6 Fabric Sourcing .
7 Garment Sourcing .
8 Buying for Own Label Fashion Multiples .
9 Mail Order Fashion Buying .
10 Buying Branded Fashion Merchandise .
11 Fashion Marketing for Buyers .
12 Careers in Fashion Buying .
Glossary of Fashion Buying Terms .
Index
Preface.
1 Introduction .
2 The Role of the Fashion Buyer .
3 The Buying Cycle .
4 Predicting Fashion Trends .
5 Range Planning .
6 Fabric Sourcing .
7 Garment Sourcing .
8 Buying for Own Label Fashion Multiples .
9 Mail Order Fashion Buying .
10 Buying Branded Fashion Merchandise .
11 Fashion Marketing for Buyers .
12 Careers in Fashion Buying .
Glossary of Fashion Buying Terms .
Index
