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Global Communication: Theories, Stakeholders, and Trends, 2nd Edition

ISBN: 978-1-4051-5010-1
376 pages
February 2009, Wiley-Blackwell
Global Communication: Theories, Stakeholders, and Trends, 2nd Edition (1405150106) cover image

Description

The second edition of this major textbook in global communication has been fully revised to bring it up to date with advances in this dynamic field. From media coverage of the Afghanistan and Iraq wars and Arabic media systems, to digital cameras and the birth of the iPod, this book offers students a comprehensive understanding of the complex international communication scene, and of the implications of rapid changes to the worldwide media landscape that continue on a daily basis.

  • An accessible textbook which discusses the major trends, stakeholders, global activities and worldwide influences involved in international communications
  • Utilizes numerous and diverse examples of media stakeholders, including CNN, Time Warner, Disney, the BBC, and the advertising and music industries
  • Features engaging examples from the war on terrorism, Afghanistan and Iraq wars, post 9/11, and al Jazeera, through to the growing phenomena of Internet blogging
  • Updates important industry information on CNN, MTV, and the BBC - including the problems with the upcoming renewal of the BBC’s global mandate and Royal Charter
  • Organized accessibly around two main theories that anchor the international communication debate: electronic colonialism and world system theory
  • Accompanied by a fully updated instructor’s manual available at http://www.blackwellpublishing.com/mcphail
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Table of Contents

Preface.

List of Abbreviations.

1. Global Communication.

Introduction.

Global War on Terrorism and 9/11.

Latin American Media.

China: The Growing Impact of the Media.

The New World Information and Communication Order (NWICO).

Electronic Colonialism Theory (ECT).

What is Electronic Colonialism Theory?.

World-System Theory (WST).

The Connection: Electronic Colonialism and World-System Theories.

Communication Forces Among Nations.

Format for the Balance of the Book.

2. Development Research Traditions and Global Communication.

Introduction.

Development Journalism/Communication.

The Economic Growth Model.

The Research Traditions.

Western Research Failings.

New Departures.

Postscript.

3. American Multimedia Giants.

Introduction.

Time Warner.

Disney.

Viacom.

New Corporation.

General Electric.

Dow Jones & Company.

Gannett Company.

Wal-Mart.

Conclusions.

4. Non-US Stakeholders of Global Communications Systems.

Introduction.

Cultural Imperialism.

The United States of Europe (USE).

Other Foreign-Based Multimedia Corporations.

Bollywood: India’s Film Industry.

Conclusions.

5. Global Issues, Music, and MTV.

Introduction.

Global Television.

The International Music Industry.

MTV: The Dominant Global Music Connection.

Conclusions.

6. CNN International: Role, Impact, and Global Competitors.

Introduction.

CNN.

British Broadcasting Corporation (BBC).

Deutsche Welle.

Euronews.

Channel News Asia (CAN).

US Department of State and IBB.

Voice of America (VOA).

Worldnet Television and Film Service.

Office of Cuba Broadcasting.

Conclusions.

7. The Roles of Global News Agencies.

Introduction.

Reuters.

The Associated Press.

United Press International.

Agence France Presse.

Bloomberg.

Dow Jones & Company.

Xinhua.

Inter Press Services.

Conclusions.

8. Media in the Middle East and North Africa, by Ralph Berenger.

Introduction.

The Nature of Arab News.

Transnational Newspaper Publishing.

Transnational Broadcasting.

Advertising and Public Relations.

Conclusions.

9. The Role of Global Advertising.

Introduction.

Omnicom Group Inc.

WPP Group.

Interpublic Group of Companies Inc.

Dentsu Inc.

Publicis Group.

Havas Advertising.

Conclusions.

10. The Message: The Role of International Organizations.

Introduction.

UNESCO: Backdrop for the NWICO Debates.

Identifying the Issues and Taking Sides.

The Nonaligned Movement.

Latin America Meetings.

The 19th UNESCO General Assembly, Nairobi, 1976.

The New International Economic Order (NIEO).

The Debate Begins in Earnest.

UNESCO in the 1980s.

UNESCO Without the United States.

New Era, Leaders, and Strategy.

UNESCO in the 1990s.

The United States’ Reaction.

A New Focus.

Mayor’s Successor: An Asian Leader.

Conclusions.

11. The Medium: Global Technologies and Organizations.

Introduction.

International Telecommunication Union (ITU).

International Telecommunications Satellite Organization (Intelsat).

ITU’s Changing Role and Expectations.

World Trade Organization (WTO).

Organization for Economic Cooperation and Development (OECD).

Conclusions.

12. The Internet: The New Frontier.

Introduction.

Background.

The World Wide Web.

Internet Timeline.

Impact of the Internet.

The Internet and Global Television Issues.

The Internet and Hollywood Films.

Internet Users.

Computer Viruses.

Blogging.

ICANN.

Conclusions.

13. Summary and Conclusions.

Introduction.

Summary.

NWICO.

Electronic Colonialism Theory.

World-System Theory.

ECT Plus WST.

Conclusions.

Select Bibliography.

Index

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Author Information

Thomas L. McPhail is Professor of Media Studies at the University of Missouri. He is the author of Electronic Colonialism: The Future of International Broadcasting and Communication (1987).
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The Wiley Advantage


  • An accessible textbook which discusses the major trends, stakeholders, global activities and worldwide influences involved in international communications
  • This fully revised new edition includes an entirely new chapter on Middle East media
  • Utilizes numerous and diverse examples of media stakeholders, including CNN, Time Warner, Disney, the BBC, and the advertising and music industries
  • Features engaging examples from the war on terrorism, Afghanistan and Iraq wars, post 9/11, and al Jazeera, through to the growing phenomena of Internet blogging
  • Updates important industry information on CNN, MTV, and the BBC - including the problems with the upcoming renewal of the BBC’s global mandate and Royal Charter
  • Organized accessibly around two main theories that anchor the international communication debate: electronic colonialism and world system theory
  • Accompanied by a fully updated instructor’s manual available at http://www.blackwellpublishing.com/mcphail
See More

Reviews

"College-level collections specializing in both business and global history will find the second edition of Thomas L. McPhail's Global Communicatons: Theories, Stakeholders, and Trends offers important, scholarly insights on the major trends and global network of international communications. Issues affecting media are updated for all new developments since 2002: from the newfound war on terrorism and Iraq war to Arabic media. From world multimedia organization issues to NWICO debates and broadcasting and news corporation challenges, Global Communication is a must for any student of worldwide communications." Midwest Book Review

“Thomas McPhail’s updated Global Communication is a must-read critical assessment of the current state of the international media in the post-9/11 world. It provides an excellent starting point for discussion about the role of international communication in our global community’s future.” George Barnett, SUNY-Buffalo


“An excellent introduction to the major institutional players in global media. McPhail shows how the far-flung operations of media and advertising conglomerates are increasingly shaping information and entertainment around the world.” Michael Curtin, University of Wisconsin

“This text can challenge the most adept savvy student. The text effectively fills the gaps and brings companion older texts on international communication up to date.”
L. Simone Byrd
Trinity University, Washington D.C.

"A must-read critical assessment of the current state of the international media in the post-9/11 world. It provides an excellent starting point for discussion about the role of international communication in our global community’s future." George Barnett, SUNY-Buffalo

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