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Exploring Electronic Media: Chronicles and Challenges

ISBN: 978-1-4051-5054-5
292 pages
January 2007, ©2007, Wiley-Blackwell
Exploring Electronic Media: Chronicles and Challenges (1405150548) cover image
Exploring Electronic Media: Chronicles and Challenges is a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, Exploring Electronic Media is as practically useful as it is instructionally informative.
  • Written by leading authors who collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subject
  • Covers the historical influences and contemporary issues in programming, technology, regulation and the business of media
  • Features chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscape
  • Explores the fundamentals for understanding human communication as an underpinning to the study of media communication systems
  • Considers the future and great potential in this ever-changing field.
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About the Authors.




1. Bringing Electronic Media Into Focus.

2. Technological Chronicles..

3. Content Chronicles..

4. Regulatory Chronicles..

5. Business Chronicles..

6. Technological Challenges..

7. Content Challenges..

8. Regulatory Challenges..


9. Business Challenges.
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Peter B. Orlik is Professor and Director of Central Michigan University’s School of Broadcast and Cinematic Arts.

Steven D. Anderson is Professor in the School of Media Arts and Design at James Madison University where he conducts courses in electronic media technologies.

Louis A. Day is an alumni Professor in Louisiana State University’s Manship School of Mass Communication.

W. Lawrence Patrick is President of Patrick Communications, LLC, a leading media investment banking and brokerage firm as well as owner of Legend Communications, a 16-station radio group.

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  • This dynamic, new approach to teaching electronic media and culture balances a presentation of media history with analysis of contemporary media considerations and concerns.
  • Covers the key areas of programming, technology, regulation, and business, treating both historical aspects and contemporary conditions and projections.
  • Includes chapter summaries, concept check questions and endnotes.
  • Concise and accessible framework is practically useful and will suit a range of both academic and professional courses.
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“These four experts don’t just write about the electronic media, they have spent decades shaping it! You won’t find a more articulate, insightful, and relevant text to introduce your students to the field.”
David Byland, Department of Communication Arts, Oklahoma Baptist University

“A fascinating approach to the past and future of electronic media.”
Dom Caristi, Department of Telecommunications, Ball State University

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