 The Handbook of Organic and Fair Trade Food Marketing
ISBN: 978-1-4051-5058-3
Hardcover
312 pages
June 2008, Wiley-Blackwell
US $229.95
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- Provides for the first time a practical guide to successful marketing in these fast-growing sectors of the food industry
- Includes case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals
- Includes a review of the international markets for organic and fair trade food and drink
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