 Understanding Media Users: From Theory to Practice
ISBN: 978-1-4051-5567-0
Paperback
232 pages
September 2008, Wiley-Blackwell
US $44.95
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability. |
Instructors may request an evaluation copy for this title.
|
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience” at the core of media studies.
- examines the relationship between media and audiences by one of the world’s leading media scholars
- provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory
- charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
- concludes with additional insights into the future of media reception in a global age
Buy Both and Save 25%!
 |
+ |  |
Buy Understanding Media Users: From Theory to Practice
(List Price: US $44.95)
with Organizational Rhetoric (List Price = US $22.95) Cannot be combined with any other offers. Learn more. |
Share This
