 Understanding Media Users
ISBN: 978-1-4051-5567-0
Paperback
232 pages
September 2008, Wiley-Blackwell
US $39.95
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Understanding Media Users: From Theory to Practice focuses on the blurred concept of the "active audience" at the core of media studies.
* An examination of the relationship between media and audiences by one of the world's leading media
scholars
* Provides a history of media effects' and an overview of the current analytical approaches that constitute
media reception theory
* Charts some of the most important interfaces of media reception and interaction - TV, film, the Internet,
advertising, journalism, and tourism studies
* Concludes with additional insights into the future of media reception in a global age
* An examination of the relationship between media and audiences by one of the world's leading media
scholars
* Provides a history of media effects' and an overview of the current analytical approaches that constitute
media reception theory
* Charts some of the most important interfaces of media reception and interaction - TV, film, the Internet,
advertising, journalism, and tourism studies
* Concludes with additional insights into the future of media reception in a global age
