Health Communication in the 21st Century
November 2007, ©2007, Wiley-Blackwell
- A new textbook exploring the rapidly growing area of health communication theory and practice, integrating health communication research with communication theory
- Brings together an author team who have a wealth of experience across a diverse range of health communication issues, creating an unrivalled breadth of coverage
- Provides strategies for hospitals, HMOs and other health care institutions to effectively communicate with patients
- Covers a broad range of topics, from the role of new technologies in health communication and spirituality and health, to community health programs and issues among the growing population of older adults
- Includes student-friendly features, such as chapter summaries, discussion questions, and a glossary
1. Overview of Communication and Health.
Arguments for the Need to Study Health Communication.
Defining Health Communication.
A Brief History of Health Communication Research.
Current Challenges to the Healthcare System and the Role of Health Communication Research.
Overview of the Book.
Part II: Interpersonal Perspectives:.
2. Provider–Patient Communication.
Provider and Patient Views of Health and Healthcare.
Improving Provider–Patient Communication.
Outcomes of Provider–Patient Communication.
Communication and Medical Malpractice Lawsuits.
3. Caregiving and Communication.
Hospice and Palliative Care.
Attitudes Towards Death and Dying.
Part III: Social, Cultural, and Organizational Contexts:.
4. Social Support and Health.
Types and Functions of Social Support.
Models of Social Support and Health.
Perceptions of Support Providers.
Strong Tie Versus Weak Tie Support Networks.
The Role of Communication in the Social Support Process.
Support Groups for People with Health Concerns.
Communication Processes within Support Groups.
5. Culture and Diversity Issues in Healthcare.
Cultural Differences in Concepts of Health and Medicine.
Recognizing Cultural Diversity in Health Beliefs.
Spirituality, Culture, and Health.
Social Implications of Illness.
Changing Social Perceptions of Health Issues through Communication.
6. Communication and Healthcare Organizations.
Healthcare Organizations as Systems.
Types of Healthcare Organizations.
Communication within Healthcare Organizations.
Healthcare Organization Culture.
Influences on Healthcare Organization Communication.
Provider Stress, Conflict, and Support within Healthcare Organizations.
Part IV: Influences of Technologies and Media:.
7. New Technologies and Health Communication.
Health Information on the Internet.
New Technologies and Patient–Patient Communication.
New Technologies and Provider–Provider Communication.
New Technologies and Provider–Patient Communication.
New Technologies and Health Campaigns.
8. Mass Communication and Health.
Two Perspectives of Media Influence.
Needs Fulfilled by the Mass Media Concerning Health.
Media Usage, Health Portrayals, and Health Behaviors.
Health News Stories in the Media.
Part V: Risk, Campaigns, Communities, and Teams:.
9. Risk and Crisis Communication.
Defining Risk Communication.
Global and Large-Scale Health Threats.
At-Risk Communities within the United States.
Communication Strategies for Addressing Health Risks.
Community-Based Health Initiatives for At-Risk or Marginalized Populations.
Risk Communication Strategies at the Provider–Patient Level.
10. Health Campaigns and Community Health Initiatives.
Theoretical Approaches to Health Campaigns.
The Process of Conducting a Health Campaign.
Formative Campaign Evaluation.
11. Interdisciplinary Healthcare Teams.
Diversity of Healthcare Professionals.
Importance of Interdisciplinary Teams.
Continuum of Healthcare Teams.
Model of Synergistic Healthcare Teams.
Part VI: Contexts, Challenges, and Choices:.
12. Emerging Health Communication Contexts and Challenges.
Breaking Bad News.
Health Communication and Older Adults.
Lisa Sparks is Professor of Communication at Chapman
University, Orange, CA. She is Editor of Communication Research
Reports and serves on numerous editorial boards including
Journal of Applied Communication Research and
H. Dan O’Hair is a Presidential Professor in the Department of Communication at the University of Oklahoma where he teaches organizational communication, conflict management and communicating in healthcare organizations.
- Uniquely integrates cutting edge health communication research
with communication theory
- Brings together an author team who have a wealth of experience
across a diverse range of health communication issues, creating an
unrivalled breadth of coverage
- Provides strategies for hospitals, HMOs and other health care
institutions to effectively communicate with patients
- Covers a broad range of topics, from the role of new
technologies in health communication and spirituality and health,
to community health programs and issues among the growing
population of older adults
- Includes student-friendly features, such as chapter summaries,
discussion questions, and a glossary
- Accompanied by additional resources available online at www.blackwellpublishing.com/wright.
–James Query, University of Houston
"Health Communication in the 21st Century is the much
anticipated, significant scholarly text that successfully organizes
and presents the broad range of recent research findings within
Health Communication. The chapters on Caregiving, New Technologies,
Healthcare Organizations, and Interdisciplinary Healthcare Teams
move this book well beyond all competitors."
–Jon Nussbaum, Penn State University