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Beyond the Box: Television and the Internet

ISBN: 978-1-4051-6124-4
280 pages
July 2008, Wiley-Blackwell
Beyond the Box: Television and the Internet (1405161248) cover image
Beyond the Box gives students and couch potatoes alike a better understanding of what it means to watch television in an era of profound technological change.
  • Charts the revolution in television viewing that is currently underway in living rooms across the world
  • Probes how the Internet’s development has altered how television is made and consumed
  • Looks at a range of topics and programmes - from voting practices on American Idol to online forums for Buffy the Vampire Slayer fans
  • Offers a fresh and innovative perspective that focuses on the shift in audience experience and how it has blurred established boundaries
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Introduction: Online/Offline~What It Means to "Watch (and Make) TV" in the Age of the Internet.

1. Fascinated with Fandom: the Interactively Aware Viewers of Xena and Buffy.

2. Power to the People, or the Industry?: American Idol Voting, "Adult Swim" Bumping, and Viral Video-ing.

3. Managing Millenials: Teen Expectations of Tele-Participation.

4. No Network Is An Island: Lost's Tele-participation and ABC's Return to Industry Legitimacy.

5. Conclusion: The Remains Of The Day: The Future Of "TV"
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Sharon Marie Ross is Assistant Professor of television studies in the Television Department at Columbia College, Chicago, where she teaches critical analysis of TV.
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  • Charts the revolution in television viewing that is currently underway in living rooms across the world
  • Probes how the Internet’s development has altered how television is made and consumed
  • Looks at a range of topics and programmes - from voting practices on American Idol to online forums for Buffy the Vampire Slayer fans
  • Offers a fresh and innovative perspective that focuses on the shift in audience experience and how it has blurred established boundaries
See More
"Ross's stance is academic, but she also considers the stance of fans, producers, creators and marketers. Together, these voices combine to create a new understanding of the connectedness of all parties in the process of telling stories, both authorised and unauthorised." (Science Fiction Film and Television, July 2010)

"Ross provides a valuable resource on the emerging field of interactive television and its relationship to fandom, viral marketing, tele-participation, and the Internet. The book illustrates how little research has yet been done on the complex relationship between television fans and Web discourse about popular shows." (CHOICE)

"This smart, clear, and insightful book delves into developments in today’s TV industry, making sense of generational shifts, new textual strategies, and technological changes. Students will no doubt find their own media experiences theorised between these covers. Welcome to TV studies 2.0!"
Matt Hills, author of Fan Cultures

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