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Critical Media Studies: An Introduction

ISBN: 978-1-4051-6185-5
336 pages
August 2009, Wiley-Blackwell
Critical Media Studies: An Introduction  (140516185X) cover image
Critical Media Studies is a state of the art introduction to media studies that demonstrates how to think critically about the power and influence of the media.
  • Provides extensive case study material, including exercises and “media labs” in each chapter to encourage student participation
  • Draws on examples from print, broadcast, and new media, including advertising, music, film, television, video games, and the internet
  • Accompanied by a website with supplementary material, additional case studies, test banks, PowerPoint slides, and a guide for professors
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A Shout Out!

1. Introducing Critical Media Studies.

Part I: Media Industries: Marxist, Organizational, and Pragmatic Perspectives.

2. Marxist Analysis.

3. Organizational Analysis.

4. Pragmatic Analysis.

Part II:Media Messages: Rhetorical, Cultural, Psychoanalytic, Feminist, and Queer Perspectives.

5. Rhetorical Analysis.

6. Cultural Analysis.

7. Psychoanalytic Analysis.

8. Feminist Analysis.

9. Queer Analysis.

Part III:Media Audiences: Reception, Erotic, and Ecological Perspectives.

10. Reception Analysis.

11. Erotic Analysis.

12. Ecological Analysis.

13. Conclusion: the Partial Pachyderm.

Glossary.

Index.

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Brian L. Ott is Professor of Media Studies at Colorado State University. His previous books include The Small Screen: How Television Equips Us to Live in the Information Age (Blackwell, 2007) and a co-edited volume titled, It’s Not TV: Watching HBO in the Post-Television Era (Routledge, 2008).

Robert L. Mack received his Master of Arts in Communication Studies from Colorado State University in 2009.

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  • A state of the art introduction to media studies that demonstrates how to think critically about the power and influence of the media
  • Provides extensive case study material, including exercises and “media labs” in each chapter to encourage student participation
  • Draws on examples from print, broadcast, and new media, including advertising, music, film, television, video games, and the internet
  • Accompanied by a website with supplementary material, additional case studies, test banks, PowerPoint slides, and a guide for professors
See More
“Will change the ways that you and your students look at media texts, comprehensive, exhaustive, and, yes, fun. . . a marvelous addition to any curriculum that addresses textual analysis.”
J. Rocky Colavito, Butler University

“Brian Ott’s Critical Media Studies takes a fresh approach to introducing students to mass media and popular culture, framing an exploration of audiences and authorship, messages, meanings and representation using contemporary critical theory.  Presented in a clear, well-written and accessible style, the book offers a robust, reflective approach to engage learners and promote media literacy.”
Renee Hobbs, Temple University

Critical Media Studies is an invaluable introduction for students, educators, and others concerned with the new and old media technologies now shaping every aspect of  our daily lives. Using both empirical data and cultural analysis the book provides a model for understanding the nature and consequences of media evolution as well as the drawbacks and possibilities.”
Henry Giroux, McMaster University

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