WILEY

KNOWLEDGE FOR GENERATIONS

WILEY - KNOWLEDGE FOR GENERATIONS

United States Change Location

cart.gif CART |  MY ACCOUNT |  CONTACT US |  HELP    
Cover image for product 1405163089
Contemporary Strategy Analysis: Concepts, Techniques, Applications, 6th Edition
ISBN: 978-1-4051-6308-8
Hardcover
496 pages
June 2007, Wiley-Blackwell
US $124.95 Add to Cart

This price is valid for United States. Change location to view local pricing and availability.

Other Available Formats: Paperback
  • Description
  • Table of Contents
  • Author Information
  • Reviews
The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and corporate level with:

* thorough coverage of internet-based strategies

* fresh examples of resource-based competitive advantage

* improved online resources

* additional case illustrations in every chapter

* new self study questions.

Additional support for lecturers is available at www.blackwellpublishing.com/grant. The website features the Instructor's Manual, downloadable PowerPoint slides and a selection of new cases to help lecturers plan their courses and make teaching even easier.