Acknowledgments viii

Notes on Contributors ix

Introduction: Does the World Really Need One More Field of Study? 1
Jennifer Holt and Alisa Perren

Part I: History 17

Editors' Introduction 19

1 Nailing Mercury: The Problem of Media Industry Historiography 21
Michele Hilmes

2 Manufacturing Heritage: The Moving Image Archive and Media Industry Studies 34
Caroline Frick

3 Film Industry Studies and Hollywood History 45
Thomas Schatz

4 Historicizing TV Networking: Broadcasting, Cable, and the Case of ESPN 57
Victoria E. Johnson

5 From Sponsorship to Spots: Advertising and the Development of Electronic Media 69
Cynthia B. Meyers

6 New Media as Transformed Media Industry 81
P. David Marshall

Part II: Theory 91

Editors' Introduction 93

7 Media Industries, Political Economy, and Media/Cultural Studies: An Articulation 95
Douglas Kellner

8 Thinking Globally: From Media Imperialism to Media Capital 108
Michael Curtin

9 Thinking Regionally: Singular in Diversity and Diverse in Unity 120
Cristina Venegas

10 Thinking Nationally: Domicile, Distinction, and Dysfunction in Global Media Exchange 132
Nitin Govil

11 Convergence Culture and Media Work 144
Mark Deuze

Part III: Methodologies and Models 157

Editors' Introduction 159

12 Media Economics and the Study of Media Industries 161
Philip M. Napoli

13 Regulation and the Law: A Critical Cultural Citizenship Approach 171
John McMurria

14 Can Natural Luddites Make Things Explode or Travel Faster? The New Humanities, Cultural Policy Studies, and Creative Industries 184
Toby Miller

15 Cultures of Production: Studying Industry's Deep Texts, Ref lexive Rituals, and Managed Self-Disclosures 199
John Thornton Caldwell

16 The Moral Economy of Web 2.0: Audience Research and Convergence Culture 213
Joshua Green and Henry Jenkins

Part IV: The Future: Four Visions 227

Editors' Introduction 229

17 From the Consciousness Industry to the Creative Industries: Consumer-Created Content, Social Network Markets, and the Growth of Knowledge 231
John Hartley

18 Politics, Theory, and Method in Media Industries Research 245
David Hesmondhalgh

19 An Industry Perspective: Calibrating the Velocity of Change 256
Jordan Levin

20 Toward Synthetic Media Industry Research 264
Horace Newcomb

Index 271