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A Companion to Media Studies

ISBN: 978-1-4051-7195-3
608 pages
April 2008, Wiley-Blackwell
A Companion to Media Studies (1405171952) cover image
A Companion to Media Studies is a comprehensive collection that brings together new writings by some of the most respected canonical and contemporary media studies scholars to provide an overview of the theories and methodologies that have produced this most interdisciplinary of fields.

  • Brings together new writings by some of the most respected canonical and contemporary media studies scholars in the most comprehensive collection on media studies to date.
  • Tackles a variety of central concepts and controversies, organized into six areas of study: foundations, production, media content, media audiences, effects, and futures.
  • Provides an accessible point of entry into this expansive and interdisciplinary field.
  • Includes the writings of renowned media scholars, including McQuail, Schiller, Gallagher, Wartella, and Bryant.
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Notes on Contributors.

Acknowledgements.

Introduction: Angharad N. Valdivia.

Part I: Foundations:.

1. Feminist Media Perspectives: Margaret Gallagher (UNESCO).

2. New Horizons for Communication Theory in the New Media Age: Denis McQuail (University of Southampton).

3. From Modernization to Participation: The Past and Future of Development Communications in Media Studies: Robert Huesca (Trinity University).

4. Tensions between popular and alternative music: R.E.M. as an Artist-Intellectual: Robert Sloane (University of Illinois, Urbana-Champaign).

Part II: Production:.

5. Approaches to Media History: John Nerone (University of Illinois, Urbana-Champaign).

6. Ethical Issues in Media Production: Sharon L. Bracci (University of North Carolina, Greensboro).

7. Digital Capitalism: A Status Report on the Corporate Commonwealth of Information: Dan Schiller (University of Illinois, Urbana-Champaign).

8. Media Production: Individuals, Organizations, Institutions: James S. Ettema & D. Charles Whitney (both University of Texas, Austin).

9. From the Playboy to the Hustler: Class, Race, and the Marketing of Masculinity: Gail Dines (Wheelock College) and Elizabeth R. Perea (University of Illinois, Urbana-Champaign).

Part III: Media Content:.

10. Selling Survivor: The Use of TV News to Promote Entertainment: Matthew P. McAllister (Virginia Tech University).

11. Constructing Youth: Media, Youth and the Politics of Representation: Sharon R. Mazzarella (Ithaca College).

12. The Less Space We Take, the More Powerful We’ll Be: How Advertising Uses Gender to Invert Signs of Empowerment and Social Equality: Vickie Rutledge Shields (Bowling Green State University).

13. Constructing a New Model of Ethnic Media: Image-Saturated Magazines as Touchstones: Melissa A. Johnson (North Carolina State University).

14. Out of India: Fashion Culture and the Marketing of Ethnic Style: Sujata Moorti (Old Dominion University).

Part IV: Media Audiences:.

15. Resuscitating Feminist Audience Studies: Revisiting the Politics of Representation and Resistance: Radhika Parameswaran (Indiana University).

16. The Changing Nature of Audiences: From the Mass Audience to the Interactive Media User: Sonia Livingstone (London School of Economics and Political Science).

17. The Cultural Revolution in Audience Research: Virginia Nightingale (University of Western Sydney).

18. Practising Embodiment: Reality, Respect and Issues of Gender in Media Reception: Joke Hermes (University of Amsterdam).

19. Salsa as Popular Culture: Ethnic Audiences Constructing an Identity: Angharad N. Valdivia (University of Illinois, Urbana-Champaign).

Part V: Effects:.

20. Race and Crime in the Media: Research from a Media Effects Perspective: Mary Beth Oliver (Penn State University).

21. The Appeal and Impact of Media Sex and Violence: Jennings Bryant & Dorina Miron (both University of Alabama).

22. The Role of Interactive Media in Children’s Cognitive Development: Ellen A. Wartella (University of Texas, Austin), Barbara J. O’Keefe [Northwestern University] and Ronda M. Scantlin (University of Pennsylvania).

23. The Impact of Stereotypical and Counter-Stereotypical News on Viewer Perceptions of Blacks and Latinos: An Exploratory Study: Michael C. Casas and Travis L. Dixon (both University of Michigan).

Part VI: Futures:.

24. Where We Should Go Next and Why We Probably Won’t: An Entirely Idiosyncratic, Utopian and Unashamedly Peppery Map for the Future: John D. H. Downing (University of Texas, Austin).

25. All Consuming Identities: Race, Mass Media and the Pedagogy of Resentment in the Age of Difference: Cameron McCarthy (University of Illinois, Urbana-Champaign).

26. Expanding the Definition of Media Activism: Carrie A. Rentschler (University of Pittsburgh).

27. Realpolitik and Utopias of Universal Bonds: For A Critique of Technoglobalism: Armand Mattelart (University of Paris) (translated from the French by Samira Hassa).

28. Intellectual Property, Cultural Production, and the Location of Africa : Boatema Boateng (University of California, San Diego).

Index.

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Angharad N. Valdivia is Research Associate Professor of Communications at the University of Illinois, Urbana-Champaign. She is editor of Feminism, Multiculturalism, and the Media: Global Diversities (1995) and author of A Latina in the Land of Hollywood and Other Essays on Media Culture (2000).
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  • Brings together new writings by some of the most respected canonical and contemporary media studies scholars in the most comprehensive collection on media studies to date.

  • Tackles a variety of central concepts and controversies, organized into six areas of study: foundations, production, media content, media audiences, effects, and futures.

  • Provides an accessible point of entry into this expansive and interdisciplinary field.

  • Includes the writings of renowned media scholars, including McQuail, Schiller, Gallagher, Wartella, and Bryant.
See More
"The present volume provides an overall perspective on the subject and is thus an extremely valuable resource. ...Contributors are distinguished scholars in their fields, who in addition to providing fresh analyses include extensive notes and bibliographies. Summing Up: Essential. The best of the best in a crowded field; upper-division undergraduates through faculty and professionals, including two-year technical students." CHOICE (of the hardcover edition)

“[the essays] are bright and engaging and will no doubt encourage thought, discussion, and debate amongst their readers.” Reference Reviews


“An excellent resource, with many contributions prompting insights and reflections beyond their subject matter.”Journal of Contemporary History

"The present volume provides an overall perspective on the subject and is thus an extremely valuable resource. ...Contributors are distinguished scholars in their fields, who in addition to providing fresh analyses include extensive notes and bibliographies. Summing Up: Essential. The best of the best in a crowded field; upper-division undergraduates through faculty and professionals, including two-year technical students." CHOICE

"This text is the perfect complement to a wide-range of courses on media and society. Valdivia has done a grand job in bringing together the influential scholars in media studies offering both a survey of the field and a richness of the voices." Norma Pecora, Ohio University <!--end-->


"Valdivia has compiled an extraordinarily useful, coherent, and well-articulated book. She provides one of the best overviews of ‘media studies’ that I have read; presents an especially useful introductory essay that coheres the whole; and has brought together a stellar set of authors writing in terrains that exemplify both current interests and fundamental issues." Brenda Dervin, Ohio State University

"[the essays] are bright and engaging and will no doubt encourage thought, discussion and debate amongst their readers." Reference Reviews

"[A]n excellent resource, with many contributions prompting insights and reflections beyond thier subject matter." Journal of Contemporary History

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