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Media, Markets, and Morals

ISBN: 978-1-4051-7547-0
240 pages
May 2011, Wiley-Blackwell
Media, Markets, and Morals (1405175478) cover image


Media, Markets, and Morals provides an original ethical framework designed specifically for evaluating ethical issues in the media, including new media. The authors apply their account of the moral role of the media, in their dual capacity as information providers for the public good and as businesses run for profit, to specific morally problematic practices and question how ethical behavior can be promoted within the industry.
  • Brings together experts in the fields of media studies and media ethics, information ethics, and professional ethics
  • Offers an original ethical framework designed specifically for evaluating ethical issues in the media, including new media
  • Builds upon and further develops an innovative theoretical model for examining and evaluating media corruption and methods of media anti-corruption previously developed by authors Spence and Quinn
  • Discloses and clarifies the inherent ethical nature of information and its communication to which the media as providers of information are necessarily committed
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Table of Contents


1 Introduction.

2 Information Ethics as a Guide for the Media: Old Tricks for New Dogs.

3 The Business of the Media and the Business of the Market.

4 Professionalism in Behavior and Identity.

5 A Conflict of Media Roles: Advertising, Public Relations, and Journalism.

6 Corruption in the Media.

7 Two Dimensions of Photo Manipulation: Correction and Corruption.

8 Promoting, Codifying, and Regulating Ethics.

9 Moral Excellence and Role Models in the Media.


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Author Information

Dr Edward Spence, Lecturer in Moral Philosophy and Professional Ethics including Media Ethics, Advertising Ethics, Police Ethics, and the Ethics of Fraud Investigation. Spence is also the University’s Course Coordinator of Ethics and Legal Studies, a full-fee paying postgraduate course at certificate, diploma and masters level. The number of students taking Spence’s subjects and courses is approximately 300 to 400 students per annum, 200 of which are undertaking subjects in communication ethics.

Spence is also a Research Fellow at the Centre for Applied Philosophy and Public Ethics (CAPPE) Canberra, ACT. CAPPE is an Australian Research Council funded special commonwealth centre of excellence hosted jointly by Charles Sturt University, University of Melbourne and the Australian National University.

Andrew Alexandra holds a joint position as Senior Lecturer in the Philosophy Department, and Senior Research Fellow in the Australian Research Council Special Research Centre for Applied Philosophy and Public Ethics (CAPPE), at the University of Melbourne. He has published widely, including in such international journals as History of Philosophy Quarterly, Social Theory and Practice, Professional Ethics, The Southern Journal of Philosophy, Business and Professional Ethics Journal, Ethics and Information Technology, and Agriculture and Human Values. He is the co-author of the books Police Ethics (Allen and Unwin, 1997; 2nd ed. 2004) the standard text on the topic in Australia, and Reasons, Values and Institutions (Tertiary Press, 2002). He is editor of the Australian Journal of Professional and Applied Ethics, the journal of the Australian Association of Professional and Applied Ethics.

ANNE DUNN was appointed as a lecturer at the University of Sydney in July 2001, the second fulltime academic appointment in the new BA Media & Communication, established in 2000. Prior to this appointment Anne had taught journalism at the University of Western Sydney and media production and online media at Charles Sturt University, Bathurst.

Anne has spent more than 20 years working as a presenter, media researcher, journalist, producer and director, for commercial television, for SBS and for the ABC. Her work includes award-winning television and film documentaries. She moved into management at ABC Radio in the early 90s; her roles there included senior Policy Adviser and Radio National Business Manager. She has run her own media research and consultancy business.

Anne’s PhD was on policy and audiences in ABC Radio News. Her research interests are public broadcasting, audiences, the introduction of new media, and broadcast journalism education. Anne’s teaching experience has been in media and journalistic writing, radio and video journalism, production and broadcasting, online media production, and media law and ethics. She teaches at both undergraduate and postgraduate level and holds a Graduate Certificate in University Teaching and Learning.

She has recently acted as Director of the Media and Communications program for 12 months, and was responsible for setting up the first postgraduate coursework program in Media and Communications. Her postgraduate research students are completing dissertations in intergenerational digital communication, the geography of newsrooms, and relationships between presentation styles and audiences in regional youth radio, among others.

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"This is a wonderful book. It moves effortlessly between theory and practice. The boxed cases are sharp and to the point. A must buy for classes and for scholars wishing to reflect on these compelling questions."
Michael Boylan, Marymount University
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