Net Locality: Why Location Matters in a Networked World
May 2011, Wiley-Blackwell
- Describes net locality as an emerging form of location awareness central to all aspects of digital media, from mobile phones, to Google Maps, to location-based social networks and games, such as Foursquare and facebook.
- Warns of the threats these technologies, such as data surveillance, present to our sense of privacy, while also outlining the opportunities for pro-social developments.
- Provides a theory of the web in the context of the history of emerging technologies, from GeoCities to GPS, Wi-Fi, Wiki Me, and Google Android.
2: Mobile Annotations.
3: Social Networks and Games.
4: Urban Space.
Adriana de Souza e Silva is Associate Professor at the IT University of Copenhagen in the Design, Culture, Mobility, and Communication (DCMC) research group, and Associate Professor of Communication at North Carolina State University. She is the co-editor (with Daniel M. Sutko) of the book Digital Cityscapes: Merging Digital and Urban Playspaces (2009) and affiliated faculty with the NCSU Digital Games Research Center.
Thinker." (Regional Studies, 1 November 2011)
"Gordon and Souza e Silva posit that human understanding of location must refer not just to physical spaces but also to Web-based information linked to these spaces. They consider this information intrinsic to the cultural and social construction of space...They explore personal, social, and cultural implications and consequences of this "networked locality," including impacts on social interaction, urban living and community, and conceptions of privacy. Endnotes and references appear at the conclusion of each chapter. Summing up: Recommended. All levels/libraries." (Choice, 1 October 2011)“Net Locality is a superb and thought-provoking guide to the merging of communication, information and location.”
Steve Jones, University of Illinois at Chicago
"If anyone still believes in the death of distance, now there is a definite response. Gordon and de Souza e Silva not only confirm that place continues to matter, they also dismantle the old physical/virtual dichotomy and clarify the relationship between bits and atoms.”
Marcus Foth, Queensland University of Technology
“Services such as Facebook Places, Foursquare, Glympse, Loopt, WikiMe, GeoGraffiti, and Google Maps and dozens of others mean that we can attach information to locations, discover new dimensions to the world around us and engage in social networking via mobile devices, recalibrating our privacy as we go along. Gordon and de Souza e Silva’s work helps us to understand how location-based services will change our daily lives."
Rich Ling, IT University of Copenhagen
“Net Locality is a superb and thought-provoking guide to the merging of communication, information and location.” —Steve Jones, University of Illinois at Chicago
“Territory no longer precedes the map; the map now precedes the territory.” —Jean Baudrillard, Postmodern Theorist
We don’t enter the web anymore; the web is all around us. The use of mobile phones and location-aware technologies signals that physical location has become an important factor in how data is categorized and accessed. Net Locality: Why Location Matters in a Networked World provides an introduction to the theory of Net Locality, an emerging form of location awareness, and a concept which is becoming central to cultural production, community engagement, and everyday life.
• Net Locality is the first book-length treatment of location-based media and its profound effect on individuals and societies
• Describes net locality as an emerging form of location awareness central to all aspects of digital media, from mobile phones, to Google Maps, to location-based social networks and games, such as Foursquare and facebook.
• Warns of the threats these technologies, such as data surveillance, present to our sense of privacy, while also outlining the opportunities for pro-social developments.
• Provides a theory of the web in the context of the history of emerging technologies, from GeoCities to GPS, Wi-Fi, Wiki Me, and Google Android.
What happens to institutions, communities, and public spaces when virtually everything is located or locatable? Today being connected means walking through a public space, looking at different advertisement screens, buying clothes, and talking to somebody on a mobile phone. What can we do with this awareness to further enrich our everyday lives? As the authors point out throughout the book, net local technology can be used to organize impromptu political protests or to find nearby friends and resources, “The recent political protests showed that through the use of social networking, the local still matters. In fact, it can have an immediate and powerful global impact. Through net locality geography is more fluid, but never irrelevant. Meaning is always produced locally. It is really about what happens to us, our society, and our spaces once this infrastructure is in place. Net localities are practiced spaces; they develop over time, through social practices with technology.”
Net Locality: Why Location Matters in a Networked World tracks the phenomenon of networked locality in Western societies, as well as China and Japan. The authors point out, “How specific cultures appropriate technologies, adapt social practices, and produce cultural references, are going to influence the meanings of location.”