Organizational Change: Creating Change Through Strategic Communication
April 2011, Wiley-Blackwell
- Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about
- Fills in an important piece of the applied communication puzzle as it relates to organizations
- Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation
- Winner of the 2011 Organizational Communication NCA Division
Book of the Year
1 Defining Organizational Change.
2 Processes of Communication During Change.
3 A Stakeholder Communication Model of Change.
4 Outcomes of Change Processes.
5 Communication Approaches and Strategies.
6 Power and Resistance.
7 Antecedents to Strategies, Assessments, and Interactions.
8 Stakeholder Interactions: Storying and Framing.
9 Applying the Model in Practice.
“Laurie Lewis provides a compelling and fresh look at the concept and practice of change. Her communication perspective and selection of case studies help to make this book a valuable resource to leaders in both the public and private sectors.”
Michael Bzdak, Ph.D., Johnson & Johnson
“The complexity of organizational life is brought to life
in this book as stakeholders with different backgrounds, interests
and resources struggle to find solutions to the problems of the
day. It’s a must read for 21st century organizational
knowledge for students of communication and organizations
Gail T. Fairhurst, University of Cincinnati
“Lewis draws on the literature and her extensive original
research to provide a comprehensive and innovative treatment of
communication in planned change implementation. A must for
students, researchers, and practitioners.”
Ted Zorn, University of Waikato
"As the pace of change accelerates in our society, increasingly
driven by forces external to our organizations and institutions,
Lewis's contribution couldn't be more timely, or critical as we
seek to better chart our future."
Matthew Hamill, Senior Vice President, National Association of College and University Business Officers
“We know change is an increasingly critical process
affecting literally everything. Lewis provides an excellent
examination of change from a strategic communication perspective
with an important and innovative focus on stakeholders. Her
message is theoretically sound, accessible, compelling, and
Pamela Shockley Zalabak, University of Colorado, Colorado Spring
“For students of organization, this is a must-read.
Through illuminating case studies and a remarkably clear discussion
of theories, Lewis shows how our conception of organization is key
to how we approach and implement change; she builds on this to show
how a more complex vision of communication can enrich our
conceptions of both organization and stakeholder theorizing. This
book is an important contribution to the way we think about
organizational communication. “
Tim Kuhn, University of Colorado, Boulder