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Organizational Change: Creating Change Through Strategic Communication

ISBN: 978-1-4051-9190-6
312 pages
April 2011, Wiley-Blackwell
Organizational Change: Creating Change Through Strategic Communication (1405191902) cover image


Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings.  Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. 
  • Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about
  • Fills in an important piece of the applied communication puzzle as it relates to organizations
  • Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation
  • Winner of the 2011 Organizational Communication NCA Division Book of the Year
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Table of Contents


1 Defining Organizational Change.

2 Processes of Communication During Change.

3 A Stakeholder Communication Model of Change.

4 Outcomes of Change Processes.

5 Communication Approaches and Strategies.

6 Power and Resistance.

7 Antecedents to Strategies, Assessments, and Interactions.

8 Stakeholder Interactions: Storying and Framing.

9 Applying the Model in Practice.



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Author Information

Laurie K. Lewis is Associate Professor of Communication at Rutgers University. Her work has been published in many highly regarded journals including Academy of Management Review, Human Communication Research, Communication Monographs, Communication Theory, Management Communication Quarterly, Journal of Business Communication among others. Dr. Lewis is also an experienced trainer and consultant in the area of organizational change and a research associate at Lifestory Research.

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"Summing Up: Recommended. Academic collections, upper-division undergraduate and up." (Choice, 1 December 2011)


“Laurie Lewis provides a compelling and fresh look at the concept and practice of change.  Her communication perspective and selection of case studies help to make this book a valuable resource to leaders in both the public and private sectors.”
Michael Bzdak, Ph.D., Johnson & Johnson

“The complexity of organizational life is brought to life in this book as stakeholders with different backgrounds, interests and resources struggle to find solutions to the problems of the day. It’s a must read for 21st century organizational knowledge for students of communication and organizations alike.”
Gail T. Fairhurst, University of Cincinnati

“Lewis draws on the literature and her extensive original research to provide a comprehensive and innovative treatment of communication in planned change implementation. A must for students, researchers, and practitioners.”
Ted Zorn, University of Waikato

"As the pace of change accelerates in our society, increasingly driven by forces external to our organizations and institutions, Lewis's contribution couldn't be more timely, or critical as we seek to better chart our future."
Matthew Hamill, Senior Vice President, National Association of College and University Business Officers

“We know change is an increasingly critical process affecting literally everything.  Lewis provides an excellent examination of change from a strategic communication perspective with an important and innovative focus on stakeholders.  Her message is theoretically sound, accessible, compelling, and ultimately practical.”
Pamela Shockley Zalabak, University of Colorado, Colorado Spring

“For students of organization, this is a must-read. Through illuminating case studies and a remarkably clear discussion of theories, Lewis shows how our conception of organization is key to how we approach and implement change; she builds on this to show how a more complex vision of communication can enrich our conceptions of both organization and stakeholder theorizing. This book is an important contribution to the way we think about organizational communication. “
Tim Kuhn, University of Colorado, Boulder

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