Fashion, Media, Promotion: The New Black Magic
May 2010, Wiley-Blackwell
This price is valid for United States. Change location to view local pricing and availability.
- Hollywood's role in shaping Fashion's influence is assessed through Audrey Hepburn's persuasive iconography and the impact of the most watched movie of the 20th century: Gone with the Wind.
- Exceptional designers Coco Chanel, Christian Dior, Rei Kawakubo, Mary Quant, Elsa Schiaparelli, Vivienne Westwood are considered, together with extraordinary innovators Paul Smith, Vidal Sassoon, Lynne Franks.
- Roland Barthes' Fashion System and Mythologies are viewed as cultural and promotional texts, with revealing insights into the technologies which bring Fashion to mass audiences.
- Marketing and branding successes are reviewed and Fashion's continuing narrative is illustrated with luminous colour images.
Buy Both and Save 25%!
Fashion, Media, Promotion: The New Black Magic (US $59.99)
-and- Fashion Designer's Handbook for Adobe Illustrator, 2nd Edition (US $50.00)
Total List Price: US $109.99
Discounted Price: US $82.49 (Save: US $27.50)