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Power Performance: Multimedia Storytelling for Journalism and Public Relations

ISBN: 978-1-4051-9869-1
296 pages
May 2011, ©2011, Wiley-Blackwell
Power Performance: Multimedia Storytelling for Journalism and Public Relations (1405198699) cover image


This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession.
  • Tailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the camera
  • Includes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-camera
  • Incorporates profiles of leading multimedia journalists and public relations practitioners
  • Addresses the key ethical issues for the profession
  • Offers practical advice for putting presentation skills to work
  • Storytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts
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Table of Contents

About the Authors.

Foreword by Lester Holt, NBC News/MSNBC.


1 The Role of the Storyteller.

Profile: Brian Williams, NBC News.

Resource: IJPC.org, The Image of the Journalist in Popular Culture.

2 Reporting Stories across Media.

Profile: Linda Hurtado, WFTS-TV.

Profile: Casey Cora, http://oakpark.patch.com.

3 Writing the Story for Print and the Web.

Profile: J.R. Raphael, Contributing Editor, PC World.

Profile: Eric Deggans, St. Petersburg Times and tampabay.com.

4 Video Storytelling on the Air and on the Web.

Profile: Joe Little, KGTV-TV San Diego.

Profile: Jessica Yellin, TV Reporter, CNN.

5 Presenting the Story on Camera, on Air, and Online.

Profile: Poppy Harlow, CNNMoney.com.

Profile: Owen J. Michael, KABC-TV.

6 Practicing Public Relations in a Multimedia World.

Profile: James Lee, Lee Strategy Group.

Profile: Ann Kellan, Intermedia Marketing & Production, Atlanta.

7 Ethical Journalism in Multicultural Media.

Profile: Corey Flintoff, National Public Radio, www.npr.org.

Profile: Frenita Buddy, Hope Channel.

8 Putting Your Skills to Work.

Profile: Kris Van Cleave, WJLA-TV.

Profile: Lila King, Senior Producer, CNN.com.


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Author Information

Tony Silvia is Professor of Journalism and Media Studies at the University of South Florida St Petersburg. He has worked as a consumer reporter, news anchor and producer, having been nominated for three Emmy Awards. He is the winner of an Associated Press Award. His publications include Global News: Perspectives on the Information Age (Wiley-Blackwell, 2001).

Terry Anzur is a multimedia journalism educator, international media consultant and multimedia talent coach. In addition to her award-winning TV news reporting and anchoring, she is a freelance journalist in radio, print and online media.

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"I highly recommend the information packed and valuable book Power Performance: Multimedia Storytelling for Journalism and Public Relations by Tony Silvia and Terry Anzur, to any journalists, bloggers, public relations practitioners, and business people who are seeking a hands on guide to telling story in a multimedia world. This book will transform your message from a weak and ineffective one, to an authentic and compelling story that is understood readily by the audience." (Blog Business World, 24 September 2011)


"A  clear, thoughtful, tip-filled tour of the unfolding world of multimedia news.  Working pros help the authors guide students toward success in these challenging new forms of storytelling."
- Jim Upshaw, University of Oregon

“This book is a valuable resource for students and professionals alike. Engagingly written, it combines clear instruction with an impressive synthesis of research and historical context on this multi-faceted topic.”
- Lee Hood, Loyola University Chicago

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