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E-book
Understanding Media Users: From Theory to PracticeISBN: 978-1-4443-0496-1
E-book
232 pages
January 2009, Wiley-Blackwell
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Other Available Formats: Hardcover
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Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience” at the core of media studies.
- examines the relationship between media and audiences by one of the world’s leading media scholars
- provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory
- charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
- concludes with additional insights into the future of media reception in a global age
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