Campaign Communication and Political MarketingISBN: 978-1-4443-3235-3
Paperback
288 pages
May 2011, Wiley-Blackwell
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Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.
- Offers comparative analyses of campaigns from country to country
- Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more
- Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy
- Analyses the impact of digital media and 24/7 news cycle on campaign conduct
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Campaign Communication and Political Marketing (US $48.95)
-and- The News and Public Opinion: Media Effects on Civic Life (US $22.95)
Total List Price: US $71.90
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