Print this page Share

Net Locality: Why Location Matters in a Networked World

ISBN: 978-1-4443-4065-5
208 pages
March 2011, Wiley-Blackwell
Net Locality: Why Location Matters in a Networked World (1444340654) cover image


The first book to provide an introduction to the new theory of Net Locality and the profound effect on individuals and societies when everything is located or locatable.
  • Describes net locality as an emerging form of location awareness central to all aspects of digital media, from mobile phones, to Google Maps, to location-based social networks and games, such as Foursquare and facebook.
  • Warns of the threats these technologies, such as data surveillance, present to our sense of privacy, while also outlining the opportunities for pro-social developments.
  • Provides a theory of the web in the context of the history of emerging technologies, from GeoCities to GPS, Wi-Fi, Wiki Me, and Google Android.
See More

Table of Contents



1: Maps.

2: Mobile Annotations.

3: Social Networks and Games.

4: Urban Space.

5: Community.

6: Privacy.

7: Globalization.

8 Conclusion.


See More

Author Information

Eric Gordon is Associate Professor of New Media at Emerson College in Boston. He is the author of The Urban Spectator: American Concept-cities from Kodak to Google (2010) and he is the director of the Engagement Game Lab, where he designs and studies digital games that enhance local civic engagement.

Adriana de Souza e Silva is Associate Professor at the IT University of Copenhagen in the Design, Culture, Mobility, and Communication (DCMC) research group, and Associate Professor of Communication at North Carolina State University. She is the co-editor (with Daniel M. Sutko) of the book Digital Cityscapes: Merging Digital and Urban Playspaces (2009) and affiliated faculty with the NCSU Digital Games Research Center.

See More


"In this regard, the present book is undoubtedly a fine posthumous support of the work of this visionary
Thinker." (Regional Studies, 1 November 2011)

"Gordon and Souza e Silva posit that human understanding of location must refer not just to physical spaces but also to Web-based information linked to these spaces. They consider this information intrinsic to the cultural and social construction of space...They explore personal, social, and cultural implications and consequences of this "networked locality," including impacts on social interaction, urban living and community, and conceptions of privacy. Endnotes and references appear at the conclusion of each chapter. Summing up: Recommended. All levels/libraries." (Choice, 1 October 2011)

“Net Locality is a superb and thought-provoking guide to the merging of communication, information and location.”

Steve Jones, University of Illinois at Chicago

"If anyone still believes in the death of distance, now there is a definite response. Gordon and de Souza e Silva not only confirm that place continues to matter, they also dismantle the old physical/virtual dichotomy and clarify the relationship between bits and atoms.”

Marcus Foth, Queensland University of Technology

“Services such as Facebook Places, Foursquare, Glympse, Loopt, WikiMe, GeoGraffiti, and Google Maps and dozens of others mean that we can attach information to locations, discover new dimensions to the world around us and engage in social networking via mobile devices, recalibrating our privacy as we go along.  Gordon and de Souza e Silva’s work helps us to understand how location-based services will change our daily lives."

Rich Ling, IT University of Copenhagen

See More

Related Titles

Back to Top