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E-book

Campaign Communication and Political Marketing

Philippe J. Maarek
ISBN: 978-1-4443-4069-3
E-book
272 pages
March 2011, Wiley-Blackwell
US $39.99 Purchase This E-book

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Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.
  • Offers comparative analyses of campaigns from country to country
  • Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more
  • Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy
  • Analyses the impact of digital media and 24/7 news cycle on campaign conduct