A New Conservation Politics: Power, Organization Building and Effectiveness
September 2011, Wiley-Blackwell
This book brings together in one place and in a highly usable format the lessons of those movements culled from practitioners and academic analysts.
"Protecting Earth's rich web of life, and our only known living companions in the universe, depends upon people caring enough to act. This book shows conservationists how to evoke the caring and action necessary to change policy and ultimately society." Paul R Ehrlich, Bing Professor of Population Studies, Stanford University and author of The Dominant Animal: Human Evolution and the Environment
“This timely book by David Johns explains why facts alone don’t motivate and mobilize people to care for the natural world. Even better, Johns spells out what will work, based on a frank and informed assessment of human nature applied to social and political movements. If you would rather see change than be right, this readable and authoritative guide should be your bible.” Michael Soulé, Professor Emeritus, Environmental Studies, University of California, Santa Cruz
“For me, this is a truly fascinating book. I spend much of my time writing--trying to write the stories we need to tell--and the rest of it helping run national and global mobilizations on climate change (Step It Up and now 350.org). I think David Johns has done a tremendous job of linking together insights about useful rhetoric and very practical notions about organizing. If you're trying to save a river, a forest, or a planet you need to read this book.” Bill McKibben, Scholar-in-Residence, Middlebury College
Part 1. The Gauntlet: We Have Met the Enemy and They Are Us and Them.
2. Them, Inertia, Resources and Propaganda.
3. Them and Power.
4. Why We Act–From the Double Helix to World Systems and Sunspots.
Part 2. Conservation as if Life Depended on It.
5. The Role of Vision.
Part 2.A. Forging the Hammer.
6. The Centrality of Mobilization to Politics.
7. From Vision to Goals.
8. From Goals to Strategy: Answering Strategic Questions.
9. Who Will Do the Heavy Lifting: Targets of Mobilization.
10. Understanding the Targets of Mobilization; and Opponents.
11. Messengers and Channels of Mobilization.
12. Mobilization and Messages.
13. Messages as Story and Symbols.
14. Mobilization and Action.
15. Overarching Tactical Concerns.
16. Monitoring and Evaluation.
Part 2.B. Care and Maintenance of the Hammer.
17. Organization and Identity.
18. Organization, Action and Ritual.
19. Organization, Efficacy and Repression.
20. The Life Cycle of Organizations.
21. The Need for Many Organizations.
22. A Final Question.
–Paul R. Ehrlich, author of THE DOMINANT ANIMAL: HUMAN EVOLUTION AND THE ENVIRONMENT