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Polls and Surveys: Understanding What they Tell Us

ISBN: 978-1-55542-098-7
249 pages
August 1988, Jossey-Bass
Polls and Surveys: Understanding What they Tell Us (1555420982) cover image
1. Polling the Public: Purpose and Process
2. Growth of Public Opinion Polling
3. Proper and Improper Uses of Surveys
4. The Organizations That Do the Polling
5. How Information Is Collected
6. How Respondents are Selected
7. Asking the Question: How Wording Affects Response
8. What Do the Answers Mean?
9. Understanding Sources of Error
10. Should Polls Be Banned?
11. Effects of Polls on Elections, Governments, Business, and Media
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